Couture adds 17 first-time Design Atelier exhibitors in 2026
Design Atelier added 17 first-time exhibitors, from Ashaha’s plexiglass cuff to Cultus Artem’s Booth DA27 debut. The freshman class was larger than last year’s and more tightly edited.
A plexiglass cuff, a tassel pendant and a pared-back ring told the story faster than any trend deck could. Couture’s Design Atelier brought in 17 first-time exhibitors in 2026, including Ashaha, Baetyl Fine Jewelry, Clara Chehab, Cultus Artem, Itä and Yé Brand, and the new class read like a sharp snapshot of where minimalist fine jewelry is moving next.
The mix matters because Design Atelier is not a catchall floor. Couture describes the section as a curated corridor just outside the Cristal ballroom, built for discovery, mentorship, friendship and community, and says designers can show there for up to three years before graduating to the main ballroom or villas. The 2026 freshman class was also larger than 2025’s, when 12 brands joined, a sign that Couture is still using the section as an incubator rather than a holding pen.
For buyers watching minimalist jewelry with an editorial eye, the detail is in the construction. Itä’s tassel pendant suggested movement without bulk. Ashaha’s plexiglass cuff pushed the category beyond precious-metal sameness and into material contrast. Cultus Artem’s ring kept the focus on form, not flash. These are the kinds of pieces that make minimalism feel specific, not generic: a clean line, a controlled surface, a single idea carried through with discipline.
The timing also placed the section squarely inside one of the industry’s most selective stages. The Couture Show ran May 27 through May 31, 2026 at Wynn Las Vegas, with opening night at 6:00 p.m. on May 27. Couture positions the event as an exclusive curation of designer fine jewelry and luxury timepieces, and says roughly 50% of its exhibiting designers and brands are international. That global mix helps explain why the Design Atelier has become such a useful barometer for the category.
Cultus Artem stood out for provenance as much as design. The brand was originally established in Singapore in the 1990s, rebranded in 2015, and Holly Tupper presented the latest fine jewelry at Booth DA27. In a market that prizes restraint, those backstory details matter: the strongest minimalist jewelry is not simply quiet, but carefully edited, with a lineage and point of view that hold up under close inspection.
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