Fiametta and Banter debut minimalist Pride jewelry collections

Pride jewelry is getting quieter without losing its message. Fiametta answered with 10 pendant styles in its second annual Pride collection, each set with rainbow gemstones and finished with numbered backs, while Banter’s Gaydar edit leaned into stackable jewelry and ear-styling essentials built for everyday layering.

Fiametta’s approach still carries the emotional charge of its earlier debut. In its first Pride foray, the brand moved into colored gemstones with 14k gold pendants sold through its website and at Trove’s boutique in Manhattan’s West Village. Merill Hollander framed the work as more than seasonal merchandise, saying jewelry has long been a symbol of celebration and that for many in the LGBTQ+ community, joy is not guaranteed, it is fought for. That idea lands most strongly in the new collection’s scale: small pendants, not oversized statements, with the rainbow pushed into the stones rather than broadcast in a heavier silhouette.

Banter’s Gaydar edit follows the same logic from the other side of the market. The assortment centers on stackable jewelry and ear-styling essentials, the kind of pieces that can be worn with hoops already in the lobe or layered into a second and third piercing without turning the look into costume. That matters for a brand inside Signet Jewelers, which says it operates about 2,600 stores under names including Kay, Zales, Jared and Banter by Piercing Pagoda. Scale gives Banter reach, but the product direction here is deliberately smaller and easier to wear.

The brand has a long Pride track record. In 2022, Banter introduced a limited-edition SayGAY nameplate necklace, with 100 percent of retail price, up to $25,000, directed to the It Gets Better Project. Signet also said one-fifth of existing Banter locations were testing the Banter by Piercing Pagoda name in cities including New York, Chicago, Los Angeles and Seattle, a sign that the label has been thinking about identity and visibility as part of its retail pitch for years.

Pride jewelry works best when it balances symbolism with restraint, and these two launches show that shift clearly. Fiametta’s numbered-back pendants and Banter’s compact stacking pieces translate rainbow language into forms that can enter daily rotation long after June ends.