Greenwich St. Jewelers and Jewel Boxing launch modular flower charms

Greenwich St. Jewelers and Jewel Boxing widened their fourth collaboration with a limited-edition drop built around 11 flower-named charms, sold singly or paired with bead strands, a cable-link chain, or an omega chain. The collection went live on Greenwich St. Jewelers’ site and at its Tribeca boutique at 93 Reade St., giving the partnership a cleaner, more modular shape than the necklace-centric releases that came before.

The strongest minimalist move is the buy-one-at-a-time logic. Instead of asking for a full stack, the collection lets a single charm carry the look on a fine gold chain, slide onto a bead strand, or sit beside existing jewelry. That makes the flowers feel more like punctuation than decoration. Greenwich St. Jewelers lists 18 products in all, including Rhodolite Garnet “Rose,” Red Garnet “Dahlia,” Imperial Topaz “Quince,” Citrine “Zinnia,” Muzo Emerald “Laurel,” and Aquamarine “Hydrangea,” with charm prices running from $2,100 to $12,200.

The stones are the real draw. “Rose” is set with rhodolite garnet, “Dahlia” with red garnet, “Quince” with imperial topaz, “Zinnia” with citrine, “Laurel” with Muzo emerald, and “Hydrangea” with aquamarine. The lineup also includes opal and semi-precious bead strands, mixed orange opal, peach opal, golden zircon, aquamarine and chalcedony, mixed amazonite/paraiba quartz/chrysoprase, aquamarine, mixed lapis/opal/quartz, and hackmanite, which gives the collection color without forcing it into a heavy necklace story.

That shift matters because the earlier Jewel Boxing partnership was built around a different silhouette. In August 2024, the two released a seven-piece capsule of cocktail-named gemstone pendant necklaces, handmade in Greenwich St. Jewelers’ Manhattan workshop with SCS-certified recycled gold and traceable gemstones sourced at the 2024 Las Vegas Jewelry Shows. Those pieces ranged from $1,800 to $4,400, and one sold-out 6.73-carat citrine “Creamsicle” necklace, valued at $3,500, later appeared in a November 2025 raffle benefiting City Harvest.

Jewel Boxing’s reach has helped carry the collaborations beyond the usual jewelry audience. Greenwich St. Jewelers describes Xarissa B.’s following as 40,000-plus across Instagram and TikTok, and says some customers have traveled from across the country after seeing her videos. The family business behind the drop has been building toward this kind of direct, personal storytelling since Carlos and Milly Gandia founded Greenwich St. Jewelers in 1976, and Jennifer Gandia and Christina Gandia Gambale moved the brand into its Tribeca flagship in 2022.