Stuller adds fancy-shaped lab-grown diamonds and colored gemstones

East-west ovals, octagons and old mine elongated cushions were the silhouettes that made Stuller’s JCK Las Vegas showing feel most relevant to minimalist jewelry. The lab-grown diamonds arrived in both faceted and step-cut styles, a useful split for readers who want a sharper, cleaner outline or a softer, more vintage-leaning line without moving into oversized settings.

Stuller presented the assortment at booths #13089 and B&D Sales #52097, where the company also showed a mini engraving machine and said its JCK lineup included more than 20 new and expanded selling systems. That detail matters as much as the stone shapes. Minimalist jewelry still sells on proportion, but the fastest-growing point of difference is often personalization, and Stuller is pushing retailers toward a counter-service model that can add a name, date or small mark without adding visual clutter.

The company also widened its mix of silver, gold vermeil and gold-plated jewelry, which keeps the collection aligned with the low-profile, lower-cost end of the market. For shoppers who want the look of a fine-jewelry capsule without the weight or price of a full precious-metal piece, those materials offer a practical entry point, especially when paired with the elongated lab-grown shapes now driving more fashion interest. The new colored lab-grown gemstones push that idea further, giving jewelers more ways to keep a clean silhouette while introducing a little color.

The JCK rollout fit into a much larger expansion. Stuller’s 2025-2026 Fine Jewelry catalog ran more than 750 pages and added 1,000 new styles across the line, with expanded lab-grown diamond pieces, high-carat bracelets and stud earrings, 15 bangle styles, 85 metal hoop earring styles and more men’s jewelry. The breadth suggests Stuller is not just testing a trend; it is building an inventory system around it.

The Findings & Metals catalog added more than 2,200 items, including more than 750 settings for stones larger than 2 carats, 100 gold-filled clasp and chain options and nearly 500 new bridal options. New semi-set sections with lab-grown diamonds were added for fashion rings, family jewelry and neckwear, reinforcing the same direction: more modular jewelry, more customization at the counter, and more modern-looking shapes that read as considered rather than showy.