Sofia Yulo Fine Jewelry spotlights keshi pearl brooch at Makati trunk show
A fish-shaped keshi pearl brooch turned Sofia Yulo Fine Jewelry's Makati trunk show into a case study in how pearls are being made collectible again.
Pearls looked less like convention and more like conviction at Sofia Yulo Fine Jewelry’s intimate trunk show in Makati, where the standout was a fish-shaped brooch built from a keshi pearl, gold and natural diamonds. In a category long associated with strands and studs, the piece reframed the pearl as a sculptural object with collector appeal.
The show was held at Dominion Cellar on Jupiter Street, a setting that matched the event’s quiet confidence. It was described as intimate, with guests drawn from two overlapping worlds: people who love jewelry, wine, or both. That mix suited a presentation that was not simply about prettiness, but about how a heritage jeweler can make pearls feel current without sanding off their character.
The brand’s larger story gives that strategy weight. Sofia Yulo Fine Jewelry says it is built on four generations of expertise and was inspired by Yulo’s grandmother, a renowned jeweler in her province. Another recent profile placed Yulo at 24 when she reset her family jewelry business for her generation, a detail that matters because provenance is becoming a serious selling point for buyers who want pieces with identity, not just polish. A house like this does not need to manufacture history; it already has it.
That family thread was also visible in Yulo’s own favorites. “I really love the cross pendant,” she said, noting that it was one of the first pieces she designed and that it has already been made in several variations with different colored stones. She also singled out opal, which connects three generations through October birthdays, her own, her mother’s and her niece’s. In a market where buyers are looking for jewelry that can carry personal meaning and still hold its place in a collection, that kind of continuity matters.
The trunk show also served a broader purpose. A recent Lifestyle Asia/One Mega writeup described it as the brand’s first solo trunk show and said it included an unreleased summer collection, signaling that Sofia Yulo Fine Jewelry is pushing beyond family narrative into a more assertive market position. The keshi pearl brooch was the clearest expression of that move: rare in material, distinctive in shape and rooted in a line of craftsmanship built to travel from one generation to the next.
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