Chouette debuts customizable commitment rings for all relationships

Chouette is pushing commitment jewelry beyond the old engagement-and-wedding script with Lovestoned, a 15-style made-to-order ring collection meant for couples, self-committed buyers and people marking personal milestones. The rollout is tied to a June 18 panel at San Diego Made Factory in San Diego, where Chouette’s store and studio are based, and it puts inclusivity at the center of both the product and the conversation around it.

Ashley McGinty says the event is designed to make the night more meaningful by creating human-focused connections between wedding-industry professionals and couples who share similar values. The panel is set to bring together Alysia Cole, a personal wedding attire stylist and body-positivity advocate; Sara Da Silva, director of sales and marketing for San Diego Made; Jordan Daniels, a creative and activist; and Averi Linch, founder of Jasper + Lane events. That lineup signals a deliberate move away from a narrow bridal message and toward a broader conversation about who commitment jewelry is really for.

Chouette says Lovestoned will be shown with a variety of couples in its imagery, a detail that matters as much as the ring styles themselves. McGinty describes the line as reflecting romantic, platonic, queer and self-committed relationships, and the brand’s language frames the collection around “customizable made to order commitment rings.” That positioning fits a business that already centers size-inclusive and gender-affirming design. Chouette Designs describes itself as a San Diego-based wife-and-wife team owned by Ashley and Marine, with a custom process that typically includes a consultation within 2 to 5 days after an inquiry.

The fit between the message and the merchandise looks stronger than it does at many jewelry brands, especially on sizing. Chouette says it stocks 23 ring sizes, from size 4 through size 15. McGinty has previously said most jewelry brands do not go beyond size 8 and fewer than 1 percent reach size 12, which makes Chouette’s range feel less like a marketing flourish and more like a structural commitment. Earlier custom engagement rings from the brand were priced around $3,000 and typically took 2 to 3 months to create, placing Lovestoned firmly in the made-to-order, high-touch segment rather than mass-market bridal jewelry. For buyers who want a ring that recognizes a relationship or milestone on their own terms, that is exactly the point.