Chrome Hearts opens Cannes boutique for bespoke red-carpet jewelry

Chrome Hearts has planted a Cannes flag inside Palm Beach Cannes, where a high-contrast interior of marble and ebony gives the brand’s first stained-glass windows a theatrical glow. The space was built for eveningwear and bespoke jewelry, a setting that pushes the label’s handmade silver-and-luxury identity straight into the Riviera’s most camera-ready hours.

The boutique opened at Palm Beach Cannes, Place Franklin Roosevelt, 06400 Cannes, France, with local contact details listed by the brand: +33 4 12 39 54 85 and cannes@chromehearts.com. French business registry records show the establishment was created on January 29, 2025, as a secondary location of CHROME HEARTS PARIS LLC, placing the Cannes address inside a broader French footprint that already includes 18 Avenue Montaigne in Paris.

That expansion makes sense for a house founded in 1988 in Los Angeles by Richard Stark, John Bowman and Leonard Kamhout. Chrome Hearts still presents itself around fine jewelry, accessories, shoes, fragrance and home goods made in the USA, a positioning that leans on craft rather than logo-driven luxury. In Cannes, that handmade identity has been translated into a retail environment designed to feel intimate even in the middle of a festival town built on spectacle.

Palm Beach Cannes itself sharpened the timing. The complex reopened after a five-year renovation reportedly costing $273 million, and its soft opening coincided with the Cannes Film Festival, when the city’s social calendar is already calibrated to late-night dressing, private appointments and jewelry that needs to hold its own under flashbulbs. For Chrome Hearts, the address is as strategic as the product: red-carpet pieces belong in a setting where clients can move from fitting to dinner to premiere without leaving the Riviera’s orbit.

The project was shaped by Kristian Stark and DB Group founder David Berokas, and the store’s dual design language, a lighter marble side and a darker ebony side, gives the boutique a split personality that matches the brand’s range from hard-edged rock references to polished evening pieces. What emerges is less a conventional store than a stage set for bespoke jewelry, the kind of retail environment that makes personalization feel immediate, memorable and worth the detour.