Mejuri expands personalized jewelry lineup with gold-finished steel pieces

Mejuri’s latest personalization play is less about fragile keepsakes and more about making bigger jewelry feel easy to live with. The brand added gold-finished steel to its everyday lineup, turning Billie Hoops, Gia Drop Earrings and Lulu Loop Studs into sturdier, lower-fuss pieces priced from $118 to $178.

That material shift matters because steel changes the way personalized jewelry can behave on the body. It gives Mejuri a tougher base for larger sculptural silhouettes, while keeping the emphasis on comfort, water resistance and a price point that stays below many solid-gold alternatives. Billie Hoops are listed at $118, Gia Drop Earrings at $178 and Lulu Loop Studs at $158, all in gold-finished steel, which makes the line feel designed for constant wear rather than special-occasion storage.

The Toronto-based brand has been building toward this kind of expansion for years. Mejuri says it has been creating jewelry for every budget since 2015, designs its pieces in-house and releases new products regularly. It also says it now has more than 700 team members across headquarters and retail stores, with 78% identifying as women. That scale helps explain how the company can keep cycling in new materials without losing the clean, streamlined look that made its name.

Personalization remains one of Mejuri’s strongest anchors. The brand’s engravable and personalized collection currently includes 156 products, spanning engravable, initial, birthstone, zodiac and charm pieces. Steel broadens that universe in a useful way: instead of limiting names, initials or symbols to dainty metalwork, it opens the door to larger forms that can stack, layer and stand up to more frequent wear.

The move also fits Mejuri’s long-running price and product expansion. In 2021, the company said it had sold more than 1.4 million pieces and that about 40% of customers were repeat buyers. Noura Sakkijha also framed the brand around buying jewelry for yourself, while saying shoppers were ready for higher price points and that Mejuri would keep growing beyond yellow gold into sterling silver and white gold. Gold-finished steel is the next practical step in that arc, a material choice that makes “everyday keepsake” jewelry feel less precious in the fragile sense and more wearable in the real one.