Springer’s plans Portland flagship with immersive, personalized luxury service

Springer’s is preparing to relocate its Portland store from Congress Street to 455 Fore Street in the Old Port, a move that will nearly triple the brand’s space and recast the experience around immersive retail, close consultation and personalized service. The new flagship is slated to open in spring 2027, and the concept is clearly aimed at younger luxury shoppers who want custom jewelry to feel intimate, social and deeply considered rather than simply purchased.

The move carries the weight of a long family history. Springer’s traces its roots to 1870, when George T. Springer founded the business in Saccarappa, now Westbrook, Maine. Edmund Beaulieu bought the store in 1925, and in 1947 Ed Beaulieu Jr. moved it to Congress Street and narrowed its focus exclusively to jewelry. Springer’s says it has remained family-owned for four generations, a lineage that gives the new flagship a different kind of authority: not scale for its own sake, but continuity with a sharper point of view.

That continuity now sits with Lilly Mullen, the fourth-generation CEO leading the relocation effort. Springer’s says Mullen is the first female family owner in company history, and the company has also described the business as being run entirely by women for the first time in its more than 150-year history. In an industry where many jewelry stores still lean on vitrines and transactions, the Portland flagship suggests a more modern script, one in which the consultation itself becomes part of the value proposition.

The company has framed the relocation as a major milestone and a long-term commitment to Portland’s coastal community, where it has operated for more than a century on the peninsula. That local identity remains central to the brand’s broader footprint as well. Springer’s also operates stores in Bath, Maine, and Portsmouth, New Hampshire, and it has emphasized its position in the tax-free Maine and New Hampshire markets.

The timing of the move also reflects how luxury jewelry is changing. Springer’s has been building a Portland-rooted profile beyond its showcases, including a partnership with Hearts of Pine as official timekeeper and preferred jeweler. For a younger client choosing a ring, a milestone gift or a piece meant to carry a name, a date or a family story, that kind of service matters. The new flagship signals that the next generation of jewelry retail may be defined less by inventory than by the feeling that a piece was made, and chosen, to be remembered.