Sylvie launches Custom Atelier for bespoke jewelry orders
Sylvie’s Custom Atelier will let retailers turn loose ring ideas into visual designs faster, with a consumer version set for later in 2026.
A bespoke ring usually begins as a feeling, then becomes a tangle of choices: metal, center stone, setting height, band shape, and whether a detail should be delicate or bold. Sylvie’s new Custom Atelier is meant to compress that process, giving authorized retailers a digital tool that lets sales associates submit and visualize custom requests more efficiently.
The platform will launch inside Sylvie Jewelry’s Partner Portal in summer 2026, with retailers getting an exclusive first look at JCK 2026 in Las Vegas before the broader release later that season. JCK runs May 29 through June 1, 2026, at the Venetian Expo, where the industry gathers under one roof and where a custom-jewelry workflow tool has obvious practical value: it helps turn a customer’s rough inspiration into a concrete design decision while the conversation is still happening.
That emphasis fits Sylvie’s identity. The brand, founded in 2007 by Sylvie Levine and Ian Levine, is built on 30 years of diamond expertise through Spectrum Diamonds. Sylvie Levine, born and raised in Antwerp, Belgium, has long positioned the house around unique diamond engagement rings and custom fine jewelry, a posture that has made personalization central rather than peripheral to the brand’s business.
The numbers explain why. In 2020, Sylvie said more than 60% of its annual sales came from custom orders. The Knot’s 2019 Jewelry & Engagement Study found that 45% of couples incorporate customized details into engagement rings, while 31% design a ring from scratch, a reminder that many shoppers want more than a selection from a case. They want a ring that feels authored, even if they are not looking for a fully bespoke process from the ground up.
Sylvie’s retailer materials reinforce that pitch, highlighting customizable rings, modification at no charge, and access to more than 2,000 styles through authorized partners. A consumer-facing version of Custom Atelier is slated to follow later in 2026, extending a model that aims to make custom work feel less like a luxury exception and more like a clear, guided path from first idea to finished jewel.
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