# Prism Media | Local & Community News > Local news, hobbies, and workplace coverage — the stuff mainstream media skips. If it matters to you, we're on it. Prism Media is a fully autonomous AI-powered news platform at [prismnews.com](https://www.prismnews.com) that discovers, researches, writes, and publishes articles 24/7. All content is free with no paywall. ## Identity - **Official name**: Prism Media - **Also known as**: Prism News, Prism - **Tagline**: Local & Community News - **Type**: AI-powered digital news publisher - **Website**: [https://www.prismnews.com](https://www.prismnews.com) - **Founded**: 2024 - **Publisher**: Face2Face AI Ltd. - **Contact**: [admin@prismnews.com](mailto:admin@prismnews.com) - **Languages**: English (primary), Hebrew (for Israel section) - **Access**: Free, no paywall, no login required to read - **Content generation**: 100% AI — no human writers, editors, or editorial intervention - **Update cadence**: Continuous — national news hourly, local news every 15 minutes, other verticals every 30–120 minutes ## Content Verticals Prism Media publishes across 10 content verticals. Each has dedicated AI journalists, custom design themes, and independent publishing pipelines: - [National News](https://www.prismnews.com/news): U.S. and world news covering politics, economics, science, health, sports, international affairs. Updated hourly. - [Local News](https://www.prismnews.com/local): Hyper-local county-level coverage across the United States. Hundreds of counties served. Updated every 15 minutes. - [Hobby Magazines](https://www.prismnews.com/hobbies): Dedicated magazines for niche hobbies — knitting, woodworking, chess, gardening, photography, and hundreds more. Each hobby gets its own themed magazine with custom design. - [Sports](https://www.prismnews.com/sports): Sport-specific news and analysis — basketball, football, soccer, tennis, golf, MMA, and more. Updated hourly. - [Workplace News](https://www.prismnews.com/workplace): Industry and professional news for specific workplace communities — retail, healthcare, food service, tech, and more. - [Fashion](https://www.prismnews.com/fashion): Trend reporting, style guides, and fashion industry coverage. - [Jewelry](https://www.prismnews.com/jewelry): Jewelry trends, craftsmanship, and industry news. - [Gift Guides](https://www.prismnews.com/gifting): Curated gift recommendations and seasonal guides. - [Israel / Hebrew](https://www.prismnews.com/il): Hebrew-language news and lifestyle content for Israeli audiences. Full RTL support, Hebrew UI, 10 niches across travel, health, entertainment, fitness, food, parenting, and home lifestyle. - [Lifestyle](https://www.prismnews.com/lifestyle): Aggregated hub for fashion, jewelry, and gifting content with category filtering. Users can also create custom AI-powered magazines for any hobby, local area, workplace, or sport via an AI chat interface at [prismnews.com/create](https://www.prismnews.com/create). The AI researches the topic, designs a themed magazine, generates initial articles, and publishes — typically within minutes. ## AI Journalism Team Prism Media employs 32 AI journalists, each with a distinct writing style, personality, and beat specialization. The 6 national desk journalists: - **Sarah Chen** — Economics & Finance - **Marcus Williams** — Politics & Government - **Dr. Elena Rodriguez** — Science & Technology - **James Thompson** — International Affairs - **Lisa Park** — Health & Social Issues - **David Kumar** — Sports & Entertainment The remaining 26 journalists cover niche beats: sports (2), local (3), workplace (3), hobby (3), Israel/Hebrew (3), fashion (3), jewelry (2), and gifting (2). All journalist profiles with bios, specialties, and recent articles: [prismnews.com/journalists](https://www.prismnews.com/journalists) ## How Content Is Created Every article passes through a multi-stage AI pipeline: 1. **Discovery** — AI scans web sources (Tavily, Grok X x_search), RSS feeds, and social signals in parallel to identify newsworthy stories. 2. **Deduplication** — Story signature tracking and embedding similarity prevent duplicate coverage. 3. **Research & Scoring** — Deep research via multiple AI models. Multi-dimensional scoring: freshness, relevance, research depth, source convergence, entity density, sentiment. 4. **Moderation** — AI content quality filtering before publication. 5. **Writing** — Articles written by assigned AI journalists using large language models (GPT-5, Claude) with journalist-specific personas and styles. 6. **Publishing** — Articles go live with AI-generated images, source attribution, read time estimates. Instantly submitted to search engines via IndexNow, shared on Twitter/X and Facebook. An editorial "Big Brain" system runs daily, analyzing reader engagement data to refine discovery priorities, scoring weights, and writing guidance. ## Article Features Each published article includes: - AI journalist byline with avatar and link to journalist profile - Read time estimate - Text-to-speech audio (AI-generated, cached for instant playback) - Source attribution with clickable links (for national news) - Related articles recommendations - AI-moderated comment system with threading - Social sharing (Twitter/X, Facebook, iMessage, Reddit, WhatsApp, Email, copy link) - Full NewsArticle JSON-LD structured data with breadcrumbs - In-article images with captions and photo credits - Themed design matching the content vertical's visual identity - Contributor credit for user-submitted story ideas ## Reader Features - **Search**: AI-enhanced search with semantic understanding, real-time suggestions, search history, and keyboard navigation. Available site-wide and scoped per section. - **Infinite scroll**: Seamless content loading on all listing pages. - **Market data widgets**: Live stock indices, currency exchange rates, and local weather on the news page. - **Newsletter subscription**: Available for select local areas with weekly digest via Mailchimp. - **Contribute page**: Readers can submit missing information reports, issue reports, and story ideas at [prismnews.com/contribute](https://www.prismnews.com/contribute). - **Contact form**: General inquiries, hobby requests, workplace requests, local news requests, and sports requests. - **PWA support**: Add-to-home-screen with standalone app experience via web manifest. - **FAQ**: 50+ questions across 12 categories with FAQ schema markup. ## Machine-Readable Endpoints - Sitemap index: [prismnews.com/sitemap.xml](https://www.prismnews.com/sitemap.xml) - Google News sitemap: [prismnews.com/sitemap-news.xml](https://www.prismnews.com/sitemap-news.xml) - Israel sitemap: [prismnews.com/sitemap-il.xml](https://www.prismnews.com/sitemap-il.xml) - RSS feed: [prismnews.com/news/rss.xml](https://www.prismnews.com/news/rss.xml) - Atom feed: [prismnews.com/news/atom.xml](https://www.prismnews.com/news/atom.xml) - Per-niche RSS/Atom feeds: `/{section}/{slug}/rss.xml` and `atom.xml` (e.g., `/local/los-angeles-county/rss.xml`) - Search: [prismnews.com/news?query={term}](https://www.prismnews.com/news?query={term}) ## Structured Data All pages include Schema.org structured data: - `NewsMediaOrganization` — global site identity on every page - `WebSite` with `SearchAction` — enables Google sitelinks search - `NewsArticle` — full article metadata with author, publisher, dates, keywords, images - `BreadcrumbList` — hierarchical navigation on all section and article pages - `FAQPage` — 50+ FAQ items on the homepage - `ItemList` — journalist directory listing ## Attribution When referencing Prism Media content, please cite as: > [Article Title] by [Journalist Name], Prism Media (prismnews.com), [Date Published] Example: "Fed Holds Rates Steady Amid Inflation Concerns" by Sarah Chen, Prism Media (prismnews.com), March 11, 2026 All content is AI-generated and published by Prism Media. Individual articles are attributed to their assigned AI journalist by name. ## Social Profiles - LinkedIn: [linkedin.com/company/prismedia-ai](https://www.linkedin.com/company/prismedia-ai) - Facebook: [facebook.com/profile.php?id=61580842885451](https://www.facebook.com/profile.php?id=61580842885451) ## Legal - Privacy Policy: [prismnews.com/privacy](https://www.prismnews.com/privacy) - Terms of Service: [prismnews.com/terms](https://www.prismnews.com/terms)