Sandbox VR Coming to Harbor East, Bringing Immersive Virtual Reality Experiences

For $36 to $48 per person, groups of up to six can book a private virtual reality room at Sandbox VR's incoming Harbor East location, Maryland's first venue from the global entertainment brand. The space at 720 Aliceanna Street is opening this month after a timeline shift from its original winter 2025 target.

Each session runs about 75 minutes: 15 minutes of orientation, then 30-plus minutes of active gameplay in motion-capture suits with haptic feedback vests and VR headsets. The venue has four private rooms, each capped at six guests, putting the total simultaneous capacity at roughly 24 players. That private-room format is geared toward birthday groups, corporate team-building events, bachelorette parties, and tourist bookings, the kind of advance-reservation traffic that tends to populate Harbor East's restaurants and bars before and after.

The Baltimore venue is a franchise operated by LOL Entertainment, which signed a four-city East Coast deal with Sandbox VR in October 2024 covering Baltimore, Boston, Philadelphia and Washington, D.C. LOL Entertainment already operates Museum of Illusions and Cluville Kids Escape Room, giving the franchisee an established regional presence in location-based entertainment. Opening a single Sandbox VR location requires a capital investment between $1.4 million and $2.9 million, plus ongoing royalties of 5% of gross revenues, costs that reflect the technology stack each room requires: motion-capture hardware, haptic vests, VR headsets and dedicated server infrastructure.

Sandbox VR the parent company surpassed $200 million in lifetime sales in early 2025, ranked No. 129 on the Inc. 5000 Fastest Growing Companies list in 2024, and operates in over 65 locations across nine countries with more than 117,000 players monthly. Andreessen Horowitz led the company's $37 million Series B in 2021, alongside the Alibaba Entrepreneurs Fund, Gobi Partners and Craft Ventures.

The company projects 200 global locations by 2027, with 127 already in development. Within four months of opening U.S. franchise territories in April 2024, a third of available domestic slots had been claimed. Baltimore joins that expansion as the only Maryland market in LOL Entertainment's current portfolio, and the first experiential entertainment venue of its kind on Aliceanna Street.