Nob Hill shop owner works second job to keep doors open
A 24-year Nob Hill shop owner is working a second job to keep his doors open, even as closures and city redevelopment plans reshape Central.
A longtime Nob Hill shop owner is working a second job to keep a 24-year-old business alive, a stark measure of how thin the margins have become on Central Avenue. In a corridor built on foot traffic, neighborhood loyalty and repeat customers, one extra paycheck now stands between survival and another empty storefront.
That strain has been visible for months. After two restaurants shuttered in Nob Hill in October 2024, local business owners said the district had seen downturns before and would need steady customer support to weather another one. Hotel Zazz chief experience officer Sharmin Dharas said the neighborhood still moves in cycles, noting that “things ebb and flow” in an area that remains one of Albuquerque’s most eclectic commercial strips.

The turnover has been real. KRQE reported that three restaurants along Central closed in October 2024, including O’Niell’s and Slice Parlor in Nob Hill. Zinc Wine Bar & Bistro, a longtime fixture in the area, later closed after 22 years, and Scalo shut its doors in August 2025 after failing to find a buyer. For small independent retailers, each closure can chip away at the draw that brings people to the district in the first place.
City officials have tried to answer that decline with redevelopment tools. The Central/Highland/Upper Nob Hill Metropolitan Redevelopment Area plan calls for improving the corridor’s public image, attracting private investment, redeveloping vacant or underused properties and supporting pedestrian-oriented commercial activity. In September 2025, the Albuquerque City Council expanded the district by 23 acres, describing the area as blighted and linking the move to neighborhood stabilization, jobs and infrastructure improvements.

Support programs exist, but they do not erase the math. The City of Albuquerque’s Small Business Office, established in 2019, offers one-on-one help, technical assistance and connections to permitting, licensing and other city resources. The New Mexico Small Business Development Center provides no-cost counseling and training statewide. Even so, the owner’s need for a second job shows how quickly rent, payroll, insurance and inventory costs can outrun sales when customer counts soften.

The stakes go beyond one shop in Nob Hill. City economic materials say gross receipts tax makes up 66.4% of Albuquerque’s General Fund and 35% of its operating budget, so weak neighborhood commerce reverberates through city finances as well as storefronts. In Bernalillo County, the fight for Nob Hill is now as much about keeping legacy businesses open as it is about filling vacant space.
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