7th Avenue plans experiential showroom at Legacy West in Plano

Legacy West is getting a furniture showroom that looks built for a different kind of shopper. 7th Avenue plans to open in July 2026 at 5901 Winthrop St., Ste. K-145, bringing its first Plano location and fifth Texas site to one of the region’s most prominent retail districts.

The move extends the brand’s North Texas footprint beyond Dallas’ West Village and Southlake Town Square, where it already operates showrooms. In Dallas, 7th Avenue’s showroom sits on McKinney Avenue in West Village, the walkable mixed-use district that opened in 2001. The company’s expansion into Plano signals that Legacy West is no longer just a place for restaurants and fashion brands, but a destination where furniture sellers think shoppers will spend time comparing options in person.

That choice fits the way 7th Avenue sells. The company emphasizes appointment-based visits, guided selection and a relatively short consultation format instead of a warehouse-style floor packed with inventory. Its sofas come with water-repellent and stain-resistant fabrics, removable and washable covers, adjustable back cushions and other features aimed at families that want style without giving up durability. The brand has also added adjustable cushion firmness and slimmer seats to accommodate smaller spaces, a useful pitch in a market where new homes, townhomes and high-density living continue to shape furniture demand.

Billy Shaw, the company’s co-founder and chief executive, said the Dallas-Fort Worth market has become one of the fastest-growing areas for the business. He called Legacy West a natural fit because of its premium neighbors and walkable, high-end setting. “The appetite for quality furniture is real, which is a gap we can fill,” Shaw said. Co-founder and chief operating officer Josh Stinson has also pointed to strong regional interest in the company’s products.

The bet on Plano is also a bet on the district itself. Legacy West’s operator describes it as a premier shopping and dining destination, and Plano Economic Development says the broader Legacy area includes 36 million square feet of headquarters and regional office space, plus more than 70 restaurants, shopping outlets and entertainment venues. KDC describes Legacy West as a roughly 240-acre mixed-use project at the southwest corner of the Dallas North Tollway and State Highway 121. For 7th Avenue, that mix of offices, homes, dining and retail gives the showroom a built-in audience that expects more than a quick transaction. It expects an experience.