Birkenstock plans first North Texas store at Allen Premium Outlets
Birkenstock’s first North Texas store is slated for Allen Premium Outlets, adding a comfort-footwear draw to a center with more than 120 stores.
Allen Premium Outlets is set to add a brand that many North Texas shoppers already know by name but have not been able to buy locally in person: Birkenstock. The German footwear company plans its first Dallas-Fort Worth storefront at the Allen center, a move that gives Collin County another reason to pull traffic from across the region.
The planned shop would take 2,508 square feet at 820 W. Stacy Road, Suite 173, and the filing cited in the reporting puts the interior fit-out at $150,000. Construction is expected to begin July 15 and finish by Aug. 15, a relatively small project that still carries outsized retail meaning because it adds a branded, specialty tenant to one of North Texas’s busiest outlet properties.
For Allen shoppers, the payoff is straightforward: easier access to Birkenstock’s cork-latex sandals and clogs without having to head to Houston or Austin, the two Texas cities currently listed in the company’s official U.S. store locator. The Allen location would be Birkenstock’s first in the Dallas-Fort Worth market, giving the brand a foothold in a metro area where comfort footwear and fashion-driven casual brands have proved durable draws.
The new store would also deepen a footwear cluster already in place at the outlet center. Allen Premium Outlets’ directory includes adidas Outlet Store, NIKE Factory Store, New Balance Factory Store, Puma Outlet, Rack Room Shoes, Skechers, Steve Madden, Crocs, Clarks, Cole Haan, Journeys and Shoe Palace, with HEYDUDE also listed among the property’s tenants. Birkenstock would join a lineup that already helps the center compete for shoppers who want branded inventory rather than a standard mall mix.
That matters because Allen Premium Outlets has long sold itself as more than a neighborhood strip center. The property, owned and operated by Simon Property Group, opened in October 2000, completed an expansion in 2018 and now says it has more than 120 outlet designer and name-brand stores. Its current leasing slate also shows coming-soon names including Psycho Bunny and Racing Miami, suggesting Simon is still leaning on tenant variety to keep the center fresh.
Simon has also been pushing traffic across its outlet portfolio, promoting National Outlet Shopping Day at 90 destinations in June 2026. In Allen, Birkenstock’s arrival would fit that larger strategy: bring in recognizable names, keep the mix moving and reinforce the center’s role as a regional shopping destination for Collin County and beyond.
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