Boardroom Salon for Men plans second Frisco location on Coit Road
Boardroom Salon for Men is adding a second Frisco shop on Coit Road after exterior signage went up at Three Corners Plaza in late May. The expansion targets north Frisco’s growing base of affluent customers.
Boardroom Salon for Men is preparing to open its second Frisco location this August at 16803 Coit Road, Suite 150, in Three Corners Plaza, after exterior signage went up at the site at the end of May. The move gives the premium men’s grooming chain a second foothold in Frisco, where it already operates at World Cup Plaza off Dallas Parkway.
The new shop is not a brand-new experiment for the company. Boardroom was founded in Southlake in 2004, and the Frisco expansion will be owned and operated by longtime franchisees Caren Wolf and Paul Wolf, who have served clients for more than a decade at Boardroom Salon for Men-Plano Lakeside Market. Their experience in Plano and existing ties to the brand give the Frisco opening a built-in local operator with a track record in North Texas.
That matters in Frisco, where grooming, salon and other lifestyle-service businesses have been able to grow alongside the city’s steady commercial buildout and high-income customer base. Boardroom has described Frisco as one of the fastest-growing and most dynamic communities in the Dallas-Fort Worth Metroplex, and the company is pitching the new location as part of broader momentum across the region. The current Frisco salon already offers men’s haircuts, beard trims, shaves and skin care, a service mix that fits the city’s preference for higher-end convenience businesses rather than basic retail alone.
The company’s Frisco page now identifies the coming soon site as Three Corners Plaza, signaling that the project has moved from planning into the final pre-opening phase. For nearby neighborhoods in north Frisco, the second location means another place to book routine grooming appointments without crossing the city, a small but telling sign of where local spending power is concentrated.
Caren and Paul Wolf said the decision was straightforward. “As small business owners, we felt strongly that Frisco was the right place for our next location and we're excited to expand Boardroom's exceptional services to the community.” Boardroom also said the new salon will include additional pre-opening and grand opening events as it gets ready to welcome customers on Coit Road.
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