EōS Fitness plans $12 million gyms in Plano and Little Elm

EōS Fitness is pushing deeper into Collin County with two new gyms in Plano and Little Elm, a combined investment of nearly $11.9 million that points to where North Texas growth is still strong enough to support big, amenity-rich clubs. The projects are expected to open in 2027, and for residents the payoff is more choice in a market where fitness chains are fighting for the same suburban households and weekend warriors.

The move fits EōS’s larger Texas strategy. The company said it now has more than 225 locations open or on the way nationwide, and in the first quarter of 2026 it signed 11 new leases, acquired 14 gyms and opened three new locations as it worked toward a goal of 250 gyms by 2030. EōS has built its brand around 24-hour access and a wider menu than the typical budget gym, with group fitness classes, outdoor workout areas, EōS Smart Strength powered by EGYM, and recovery spaces such as CryoLounge and The Tank.

Plano is the bigger prize. The U.S. Census Bureau estimated the city’s population at 293,286 on July 1, 2024, up from 285,494 in the 2020 census, a sign that the city is still adding residents even as it remains a major employment center in the county. EōS already has multiple Plano sites in the pipeline, including a future gym on Spring Creek Parkway and another at 6101 K Ave., while a separate location at 600 W. 15th St., Ste. B has also been part of the chain’s local buildout. That concentration suggests Plano has enough demand to support more than one large-format club.

Little Elm tells a different but equally important story. Census Reporter lists the town’s population at 54,820 in ACS 2024 data, a smaller base than Plano but one that reflects the rapid residential growth driving development farther north. A new EōS there fits the pattern of commercial services following rooftops, not the other way around. When a fitness chain commits this kind of capital to Little Elm, it is betting that the town’s growth will keep translating into paying customers.

The broader Texas footprint reinforces that strategy. EōS’s coming-soon list also includes Murphy, Dallas, Duncanville, Fort Worth, San Antonio, McKinney, The Colony, Georgetown and Katy, placing Plano and Little Elm inside a much wider suburban expansion. For Collin County, the gym plans are less about one ribbon-cutting than about where new household spending is heading next, and which corridors are becoming dense enough to attract chains built to serve it.