Firefly Park groundbreaking marks progress on Frisco mixed-use district
Firefly Park’s first phase is set for late 2027, with retail already 41% leased and a 45-acre park planned along PGA Parkway.
Firefly Park moved deeper into construction as Wilks Development and Frisco officials marked progress on the 217-acre mixed-use district at U.S. Highway 380, the Dallas North Tollway and PGA Parkway, a site that has become one of north Frisco’s most watched growth frontiers. The first phase is expected to finish by late 2027, giving nearby residents and commuters a long runway before the project begins to reshape traffic, land use and daily activity around the PGA area.
The development agreement that launched Phase One was signed April 25, 2024, between Wilks Development and the Frisco Economic Development Corporation. Wilks says the project spans 217 acres, including 159 acres owned by Wilks and 59 acres owned by the Frisco EDC. The company’s long-term plan calls for 3 million square feet of Class A office space, 400,000 square feet of retail, dining and entertainment, 1,200 hotel rooms, 230 townhomes and 1,970 mid-rise and high-rise residential units, all centered on a 45-acre signature park.
That park is being positioned as the public face of the district. Wilks says it will include lakes, hike-and-bike trails, an illuminated outdoor art walk, playgrounds, a wedding chapel, an event lawn and an amphitheater, with trail connections tying into Frisco’s existing network. For a corridor already defined by major destinations such as the PGA of America Headquarters and Omni PGA Frisco Resort, the project adds another layer of public space and density to an area that has quickly become a magnet for large-scale private investment.
The retail side of the first phase is already taking shape. In April 2026, Wilks said the first retail phase was 41% leased, totaling 46,000 square feet, with another 29% under letters of intent and lease agreements. Frenchie, Woodhouse Day Spa and Second Rodeo Brewing were announced as new tenants alongside previously announced TYLER’S, and Wilks said the retailers are slated to open in fall 2027. TYLER’S is expected to anchor Aurora, the 18-story residential tower planned at the site.
The vertical buildout has also advanced. Frisco approved construction in 2025 for a 187-unit apartment building, a 190-key Dream Hotel, 124,000 square feet of office space and a 4,800-square-foot wedding chapel and event center. Another filing in April 2026 put about $25 million into civil and landscape work at the retail site through September 2027, underscoring the scale of infrastructure still needed before the district can open in phases.
Firefly Park also reflects how long Frisco’s big deals can take to mature. Kyle Wilks bought land off U.S. 380 in 2015, and Mayor Jeff Cheney said he rejected an early version of the project when it was first presented in 2017. The revised plan now joins The Mix, Fields West, Toyota Stadium’s renovation and continued growth at The Star in turning north Frisco into a dense corridor of destination-scale development.
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