Firefly Park in Frisco adds Frenchie, spa and brewery tenants

Frenchie, Woodhouse Day Spa and Second Rodeo Brewing are turning Firefly Park from a longtime promise into a place Frisco families can picture using: dinner, a spa appointment and a brewery stop in the same 217-acre district near U.S. Highway 380 and the Dallas North Tollway. The three new tenants will join Tyler’s at the Shops at Firefly Park, giving the mixed-use project a more complete day-to-night lineup as the city’s north side keeps pushing toward PGA Parkway.

The leasing numbers add weight to that shift. Wilks Development said the first phase of retail is already 41% leased, or about 46,000 square feet, and another 29% is under letters of intent and lease agreements. For a project that has spent years on the drawing board, that pace matters because it shows the retail piece is moving beyond renderings and into actual tenant commitments.

Frenchie and Second Rodeo Brewing are expected to open in fall 2027, and both will be second North Texas locations for their brands. That gives Firefly Park a stronger regional draw than a typical neighborhood center. Woodhouse Day Spa adds the service side of the mix, while Tyler’s brings the activewear and lifestyle retail that has already been announced for the project. Frenchie’s operators have said the development’s family-oriented vision and fast-growing customer base made it a natural fit.

Wilks has described Firefly Park as a 217-acre urban village built around a 45-acre park with five natural ponds and seven miles of hike-and-bike trails. The broader plan calls for 400,000 square feet of retail, food and beverage and entertainment space, more than 3 million square feet of Class A office space, 1,200 hotel rooms and 1,970 residential units. In other words, the shopping and dining district is meant to sit inside a much larger live-work-play environment, not stand alone.

The project began moving formally in April 2024, when the Frisco Economic Development Corporation signed a development agreement with Wilks Development for Phase One. Frisco records show planning and platting have been underway since at least 2023, and Wilks broke ground on The Noc in 2025 as the first residential community and first vertical construction at Firefly Park. The five-story multifamily project is planned for 187 market-rate residences and is targeted to finish in fall 2027, the same broad window as the newest retail tenants.

For Frisco, the latest leasing update is less about individual storefronts than about what kind of district is taking shape at the city’s northern edge. A spa, a brewery and a second-location restaurant point to a destination built for lingering, not just passing through, and they suggest Firefly Park is starting to look like a real commercial anchor for the Tollway and 380 corridor.