Frisco approves 98-acre warehouse campus along SH 121, despite scrutiny

Frisco City Council has approved a 98.1-acre warehouse and office campus in south Frisco, reversing an earlier zoning action and clearing the way for EastGroup Properties to build along State Highway 121, about 1,015 feet west of Independence Parkway. The vote repealed Ordinance No. 2025-03-16 and granted a specific use permit for Zoning Case No. SUP25-0009, putting the project on a path toward more than 1 million square feet of industrial and office space in 11 buildings.

The decision sharpened a familiar Frisco tradeoff: more jobs and tax base on one side, more truck traffic, noise and industrial buildout on the other. EastGroup is pitching the project as more than a generic warehouse park, saying it wants tenants with specialized office, showroom and warehouse needs, including businesses tied to defense and pharmaceuticals. That could bring higher-value employment to south Frisco, but it also means a much larger logistics footprint next to established neighborhoods and busy commuter routes.

Council had already signaled support at its March 3 public hearing, when members voted 4-2 to direct staff to prepare the ordinance. Jared Elad and Burth Thakur voted against that step. Before the final approval, the developer held two more neighborhood meetings after the hearing, but turnout stayed thin, with about 10 residents at each gathering, according to city documents. The outreach trail was long: an August 23, 2024 meeting on the original 28.6-acre concept with the Richwoods HOA, a November 5, 2025 HOA meeting on the revised plan, a February 17, 2026 town hall, a March 24, 2026 open house at EastGroup’s Lewisville property and a March 31, 2026 community meeting at Scottish Rite Frisco.

Opposition focused on what the project could mean in daily life for the roughly 1,600 homes nearby. Residents raised concerns about congestion, truck noise, pollution and property values, while city documents show staff also examined requests for a traffic impact analysis. Frisco reviewed that issue after residents asked for one, and staff found that Plano did not require a TIA for the Trammell Crow project on the south side of SH 121 because it did not trigger the requirement. The Richwoods HOA asked Plano to ask Frisco to require the same analysis for EastGroup’s plan.

The final site plan adds some buffers, including a 300-foot setback from Lebanon Road, a double row of trees along the road and 10.9 acres of open space with seating and sculptures. Even with those additions, the project is set to change the edge of south Frisco in a visible way, bringing a larger industrial presence closer to homes, schools and neighborhood streets just off SH 121. The council’s approval means the debate now shifts from zoning to construction, traffic and how much of that industrial future nearby residents will actually absorb.