Frisco launches GoZone microtransit for residents, workers and visitors

Frisco’s new GoZone microtransit service started May 5 with up to 20 rideshare vans covering about a third of the city, giving residents, workers and visitors a cheaper way to reach parts of Frisco that do not fit neatly into traditional bus service.

The service runs Monday through Friday from 6 a.m. to 6 p.m. Riders book trips through an app, enter pickup and drop-off locations, and are typically matched with a van within 20 to 30 minutes. Fares are set at $3 for trips within Frisco and $5 for trips outside the city with door-to-door service. Riders can also connect to the Northwest Plano Park and Ride, giving the service a broader reach for trips that stretch beyond city limits.

Frisco City Council approved the $15 million contract on April 7, and the Denton County Transportation Authority board approved the agreement March 26. City staff had already walked council through the plan in work sessions in February and March. The contract runs through at least 2029. Frisco’s share is about $3.3 million, with the rest supported by federal funds secured through the North Central Texas Council of Governments.

The city has framed GoZone as a practical answer for people who may be unable to drive or who do not have access to traditional transportation options. Officials say the service is intended for weekday trips to work, school and errands, not just for occasional use. Frisco engineering director Jason Brodigan said the pilot is designed to take vehicles off the road and help people get where they need to go more easily. DCTA CEO Paul Cristina has said public transit should be thought of as more than buses or trains.

The service also ties into Frisco Square, where an agenda memo said the goal is to improve access and circulation and connect parking resources with district destinations. That makes the launch more than a commuter experiment. It is a test of whether app-based transit can help daily life in a fast-growing Collin County city where congestion, short trips and special-event traffic have become part of the routine. Frisco already has another DCTA partnership, and city officials are treating GoZone as a pilot they hope to learn from and potentially expand later.