Business

Frisco Main Street businesses see relief as construction winds down

Access returned to Main Street, and one restaurant says lunch traffic climbed 50% to 60% as Frisco’s Rail District finally started to catch a break.

Sarah Chen2 min read
Published
Listen to this article0:00 min
Share this article:
Frisco Main Street businesses see relief as construction winds down
AI-generated illustration

After months of barricades, lane shifts and missing curbside parking, Frisco’s Main Street merchants were finally seeing signs that customers could get back in more easily. One business said lunch traffic rose by 50% to 60% once construction eased, a sharp rebound that suggested how quickly sales could improve when access returned.

That mattered on a corridor where owners had spent months trying to stay open through the city’s $70 million Rail District rebuild. The work removed on-street parking and widened sidewalks to make the district more walkable, but it also made daily operations unpredictable. Randy Burks, who owns Randy’s Steakhouse, said business fell 60% during the construction period. Other hard-hit names along the corridor included Dad Jokes Cheesyburger, PC Geeks Computer Repair and Didi’s Downtown, all of which had to keep drawing customers in a constrained traffic pattern.

The redevelopment has been years in the making. Frisco’s Downtown Master Plan Update was approved by the City Council in 2018, and the city said Main Street reconstruction began in July 2024. The broader Rail District project also includes Elm Street, a new 4th Street Plaza and a parking garage, with work stretching from 1st Street to North County Road. City project materials had listed Main Street completion as Q1 2026, while later estimates put substantial completion at the end of 2025 and the broader redevelopment in summer 2026, just ahead of the World Cup.

Construction Impact & Relief
Data visualization chart

City officials had repeatedly told businesses that Main Street would stay open during construction, and the city tried to soften the blow with relief efforts. Frisco discussed a $500,000 aid package for Rail District businesses and also launched a gift card program that gave residents $50 vouchers to spend at local shops. The idea was to keep money moving through the district while the street itself was being rebuilt.

Now the question for Main Street is not whether the project changed the block, but whether merchants can make up for the lost months in time for the next busy season. The long-term promise is a more pedestrian-friendly downtown with bigger sidewalks and a more active street life. For businesses such as Randy’s Steakhouse, Dad Jokes Cheesyburger, PC Geeks Computer Repair and Didi’s Downtown, the payoff will depend on whether customers keep coming back after the barricades are gone.

Know something we missed? Have a correction or additional information?

Submit a Tip

Never miss a story.
Get Collin, TX updates weekly.

The top stories delivered to your inbox.

Free forever · Unsubscribe anytime

Discussion

More in Business