Frisco to host Sweden base camp for 2026 World Cup

Sweden’s World Cup base camp will pull Frisco into the day-to-day machinery of the 2026 tournament, with Toyota Stadium serving as the team’s training site and the Westin Stonebriar Golf Resort and Spa handling the players, staff and officials between matches. The city also planned fan events tied to the assignment, giving the tournament a visible footprint far beyond Arlington.

FIFA describes Team Base Camps as teams’ “homes away from home,” the place where they spend most of the group-stage period and travel from to their first three matches. In North Texas, that means Frisco is not just hosting visitors for a single game day. Sweden is expected to arrive in early June, with the World Cup scheduled from June 11 to July 19 and matches in the Dallas-Fort Worth region beginning June 14. AT&T Stadium in Arlington is set to host nine matches, including the June 14 opener between the Netherlands and Japan.

The selection also underscored how deeply Frisco has invested in soccer. FC Dallas said Sweden, which clinched its berth by beating Poland 3-2 on March 31 after a 3-1 semifinal win over Ukraine, would call Toyota Stadium, known as FC Dallas Stadium for World Cup purposes, home for the duration of group play. FIFA and the North Texas organizing committee designated FC Dallas Stadium and Mansfield Stadium as Team Base Camp Training Sites on March 3, with the North Texas sites assigned to the winners of UEFA Play-off Path B and Path D.

For Frisco, the practical payoff is as important as the prestige. City planning materials said Visit Frisco was watching hotel bookings, preparing targeted marketing if demand stayed soft, and coordinating food safety, accessibility training and emergency planning around the Soccer Celebration at Simpson Plaza and other event spaces. Officials also planned a FIFA community session that could draw up to 100 media members and 3,100 invited participants.

Even if the base camp itself did not bring massive crowds every day, city leaders said the team’s presence should still generate tax dollars, fill hotel rooms and keep Frisco in the World Cup conversation as a regional soccer hub. With the National Soccer Hall of Fame, Toyota Stadium and a long record of sports investment, Frisco is set to turn a global tournament into a local economic test, one that could leave a lasting mark on nearby merchants as well as the city’s soccer identity.