Frisco’s HALL Park plans new office tower, park expansion

Frisco’s HALL Park is gearing up for another major buildout, with a new 10-story Class A office tower and a $14 million expansion of Kaleidoscope Park poised to reshape one of the city’s most visible growth corridors. The next phase is expected to bring more workers, more public programming and more construction pressure around State Highway 121 and the Dallas North Tollway.

HALL Group’s footprint in Frisco has been expanding for decades. The company bought the land in the late 1980s, started construction on the first HALL Park building in 1997 and has since built 15 completed buildings across about 2.2 million square feet of office, mixed-use, retail and parking space. The campus now hosts more than 200 companies and about 10,000 employees, underscoring how much of Frisco’s employment base already runs through the site.

The latest phase is part of a much larger vision. HALL Group’s 2021 master plan described HALL Park as a $7 billion redevelopment of a 162-acre campus, with as much as 10 million square feet of commercial assets over roughly 20 years. The March 4, 2025 master development agreement approved by Frisco City Council laid out the next step: a 1.4-acre expansion of Kaleidoscope Park, a new water feature, an outdoor video screen, a stage, an 1,100-space parking garage and a 12-story office building on a 2.7-acre redevelopment site east of Internet Boulevard and south of the park.

The financing shows how much public money and private capital are being put behind the district. HALL Group said the park expansion would cost $14 million, split evenly between Hall Group Management LLC and the Frisco Community Development Corporation, with Hall Group covering any overage. The office-and-garage package is expected to cost about $90 million, supported by a $7 million infrastructure grant from the Frisco Economic Development Corporation and $40 million in tax increment reinvestment zone funding for the garage.

For Frisco, the upside is a larger tax base, more high-wage office space and a stronger civic destination. Mayor Jeff Cheney has said the additions will broaden the kinds of performances and activities possible at the park while continuing to build out Class A office space, and council member Angelia Pelham has said Frisco’s office supply still falls short of demand. The Dallas office market posted positive net absorption in early 2025 after 10 straight quarters of negative readings, a sign that premium space in the right submarket can still attract tenants.

Nearby residents, commuters and local businesses are likely to feel the impact first. Kaleidoscope Park opened in October 2024 as a 5.7-acre signature park with free year-round programming, and the city says the expansion will allow for more public events. With Frisco’s current population estimate at 247,457 and the Census placing the city at 236,955 on July 1, 2025, up 18.2% from April 2020, HALL Park is becoming more than an office campus. It is helping turn Frisco’s tollway edge into a denser live-work destination, with all the jobs, traffic and civic change that come with it.