La Rue Doughnuts expands to Frisco this summer

Frisco doughnut fans will soon have a north-side answer to one of Dallas’ most sought-after pastry stops. La Rue Doughnuts is opening this summer at 4747 4th Army Dr., giving Collin County a local route to the brioche doughnuts that drew a cult following in Trinity Groves.

The new shop is planned for a small strip center off Lebanon Road, between Legacy Ranch and West Side Market, in the space that previously housed Mava’s Kitchen. Commercial listings describe the property as 18,863 square feet and built in 2019, a location choice that puts La Rue in one of Frisco’s most active retail corridors.

That placement matters because it shows how Frisco’s food scene keeps pulling in concepts with built-in name recognition. Amy and Casey La Rue, the former owners of Carte Blanche on Greenville Avenue, launched La Rue Doughnuts in Dallas in 2024 after their earlier business closed in June 2024. Their current brand leans on brioche doughnuts made with real butter, fresh eggs and local milk, fried in beef tallow and made fresh throughout the day. The company also offers seasonal glazes, filled doughnuts and other varieties.

Demand for the concept has already been sharp. WFAA reported that La Rue Doughnuts sold out in 90 minutes on opening day, a fast start that helps explain why the brand is now moving into another major North Texas market. At Trinity Groves, the owners said they wanted to redefine what a doughnut shop can be, pairing traditional techniques with modern flavors.

For Frisco, the opening fits a bigger pattern. The city’s population was estimated at 236,955 on July 1, 2025, according to the U.S. Census Bureau, and the Frisco Economic Development Corporation says the city has grown about 450% since 2000, reaching an estimated 245,470 in 2025. The city’s own demographics page says it publishes monthly population estimates using certificate of occupancy, vacancy rate and persons-per-household calculations, a sign of how closely development and retail demand are tracked.

That kind of growth is exactly what specialty operators look for. La Rue’s arrival suggests Frisco is no longer just following Dallas dining trends from a distance; it is becoming a market where recognizable concepts can expand north and bring their customers with them.