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McKinney pushes to build startup ecosystem amid North Texas competition

A May 20 expo at The Clubs of Stonebridge Ranch showed McKinney’s startup push is already producing deals, grants and corporate ties, not just slogans.

Sarah Chen··2 min read
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McKinney pushes to build startup ecosystem amid North Texas competition
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A room full of startup founders, investors, university leaders and corporate executives gathered at The Clubs of Stonebridge Ranch on May 20, and the message was clear: McKinney wants to be more than a fast-growing suburb. The city is trying to build a startup ecosystem that can keep early-stage companies, talent and capital in Collin County.

Plug and Play, the McKinney Economic Development Corporation, SEICon and NTT DATA hosted the Batch 5 Expo as part of that effort. The program put artificial intelligence, sports innovation, hospitality technology and broader business growth on display, while also underscoring how McKinney is trying to compete with larger North Texas hubs for headquarters, venture capital and skilled workers.

AI-generated illustration
AI-generated illustration

The strategy is built less on chasing one marquee employer than on creating a repeatable pipeline. Since the city and Plug and Play formally announced their partnership on Dec. 7, 2023, the accelerator has given McKinney a national brand name in startup development and a local office to match. Plug and Play describes McKinney as about 30 minutes north of Dallas, with the kind of historic downtown and small-town character that has accompanied significant economic growth.

The numbers behind the city’s Innovation Fund show how that pitch is being put to work. The fund began in 2020. By July 2024, 43 companies had participated, 11 had completed the three-year program and 8 of those 11 were still located in McKinney. More than $1.95 million had been distributed to more than 40 companies.

McKinney Economic Development Corporation raised the stakes in November 2024 by increasing the maximum grant award from $50,000 to as much as $200,000 in non-diluted capital for qualifying early-stage startups. To receive the full amount, companies must agree to locate their headquarters in McKinney for three years, a condition that turns the grant into a long-term bet on local roots rather than a short-term subsidy.

That approach fits the city’s broader economic-development message. McKinney says its programs are designed to attract industry and investment, create jobs and grow the economy, and its 2024 annual report covers the fiscal year from Oct. 1, 2023 through Sept. 30, 2024. The reporting period, the fund totals and the Batch 5 Expo all point to the same conclusion: McKinney is trying to turn innovation into an actual growth engine, not a branding exercise.

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