McKinney spice company expands to new H-E-B store in Irving
McKinney-based Spicy Organic landed in Irving H-E-B, pushing its Dallas-Fort Worth footprint to seven stores while keeping packing work in Collin County.
Spicy Organic’s spices and herbs are now on the shelves at H-E-B’s new Irving store, giving the McKinney brand a seventh Dallas-Fort Worth location and a broader reach inside one of North Texas’ biggest grocery chains. The family-run company says its products are packed fresh in McKinney before shipping, keeping the production side of the business in Collin County even as the retail map stretches into Dallas County.
H-E-B opened the Irving store June 17 at 2351 W. Interstate Hwy 635, near I-635 and Olympus Boulevard in front of the former Fry’s Electronics site. The 100,000-square-foot store is the chain’s first full-sized location in Dallas County, and H-E-B said it would bring about 700 jobs to Irving while serving shoppers in Irving, Coppell, Grapevine and West Dallas.
Spicy Organic said its products became available there June 18. The company now has shelf space in seven H-E-B stores across the region, including locations in McKinney, Frisco, Allen, Prosper and Fort Worth. Its lineup includes more than 40 products, from everyday staples such as black pepper, turmeric and cumin to harder-to-find specialty ingredients.
The expansion also reflects how much the company has built around certification and manufacturing capacity. Spicy Organic describes itself as family-run and minority-owned, based in McKinney, and says its products are USDA Certified Organic, Non-GMO Verified, vegan-friendly, NMSDC MBE Certified and SBE Certified. Texas A&M AgriLife Extension said in August 2024 that the company received a USDA Organic Market Development Grant to expand processing capacity for organic spices, herbs and grains.
Founder Sunil Kumar has tied the company’s growth to shoppers who want ingredient transparency and sourcing information. For a McKinney manufacturer, a place in H-E-B’s Irving store is more than a new retail door. It adds visibility in a high-traffic regional market, supports a larger distribution network and keeps production anchored in the same city where the brand was built.
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