North Texas Food Bank logo appears on Texas Super Kings jerseys
Texas Super Kings wore North Texas Food Bank logos at Grand Prairie Stadium, turning a jersey swap into a Plano-linked push against hunger across 13 counties.
The North Texas Food Bank logo is now on Texas Super Kings jerseys, putting a Plano nonprofit in front of fans as Major League Cricket’s Dallas-Fort Worth franchise opened its 2026 season at Grand Prairie Stadium. The team debuted the branded jerseys on June 18 against the Seattle Orcas, and the food bank paired the move with a 20% ticket discount code, NTFBTSK, to pull spectators into its anti-hunger work.
The local connection runs through Plano. North Texas Food Bank’s Perot Family Campus opened there in September 2018 as a 230,000-square-foot distribution and volunteer center, and the organization says it packages and distributes food to more than 400 food pantries and community organizations across 13 North Texas counties. That makes the jersey placement more than a stadium-side promotion for Collin County readers: it ties a fast-rising cricket franchise to a food bank that operates out of Plano and reaches far beyond the city limits.
The need is large enough to give the sponsorship real stakes. Feeding America’s Map the Meal Gap estimated that 777,690 people in the North Texas Food Bank service area were food insecure in 2022, a 14.2% rate. In its 2024 hunger report, North Texas Food Bank said Texas led the nation in food insecurity, with nearly 5 million people affected statewide. The jersey deal puts that scale in front of a new audience at the same time cricket is drawing more attention across the Dallas-Fort Worth metroplex.
Major League Cricket announced on March 17 that its fourth season would begin June 18 at Grand Prairie Stadium with Texas Super Kings against Seattle Orcas. The league later scheduled Texas there again on June 22 against MI New York, giving the food bank’s logo back-to-back exposure in a venue that has become one of the region’s marquee summer sports sites. For a nonprofit that depends on visibility, that kind of repetition matters as much as the initial reveal.
The ownership behind Texas Super Kings gives the partnership a civic tone rather than a pure branding play. North Texas Food Bank says Anurag Jain co-owns the team with Ross Perot Jr. and Chennai Super Kings Cricket Limited, and that Jain is a former board chair who now serves as Chair Emeritus and a LIFE Board Member. The food bank honored him with its Lifetime Achievement Award in 2023, a sign that the jersey campaign grew out of an existing relationship between the franchise and one of the region’s largest hunger-relief organizations.
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