PMJ Jewels opens first U.S. store in Frisco

PMJ Jewels opened its first U.S. showroom at 13215 Main Street, Suite #310, in Frisco on June 20, placing a Hyderabad heritage brand in the heart of one of North Texas’s fastest-growing retail corridors. The company is using the new site to push natural diamonds and bridal collections, and it marked the brand’s first permanent showroom in the Dallas-Fort Worth metroplex.

PMJ Jewels says its roots go back to 1964, when Sri P. Manoharlal Jain founded the business in Hyderabad. The company describes itself as a third-generation family brand built on heritage craftsmanship, and its U.S. debut turns that family story into a storefront aimed squarely at buyers in North Texas.

The launch was framed around the Telugu diaspora in Dallas, a customer base that gives the opening more than symbolic value. Chairman Kushal Kankaria called the Frisco debut a moment of pride for the PMJ family and said the showroom was meant to feel like “an extension of home.” That language fits a market where bridal jewelry, cultural celebrations and family purchasing decisions often overlap.

The ribbon-cutting was handled by former Telangana minister Errabelli Dayakar Rao and Satish Reddy, president-elect of the American Telugu Association. Community leaders, families and well-wishers attended the opening, underscoring the store’s role as both a commercial move and a community event for Indian Americans in Collin County and beyond.

Frisco’s demographics help explain why a brand like PMJ chose the city for its first U.S. outpost. The city’s estimated population reached 236,955 on July 1, 2025, up 18.2% from the April 1, 2020 census base, and the U.S. Census Bureau says 27.3% of residents were foreign-born in the 2020-2024 period. City officials also regularly point to Frisco’s rapid growth and to employers such as Frisco ISD, T-Mobile, Oracle Corporation, IKEA Frisco and HCL Technologies as part of the city’s draw for national and international brands.

For PMJ Jewels, the new showroom is a foothold in a market that blends affluent households, diaspora demand and continued population growth. For Frisco, it is another sign that global retail brands increasingly see the city as a launchpad, not just a suburb.