Millville's Flipper’s Custard wins Courier-Post summer ice cream poll
Flipper’s Custard in Millville won 43.9% of the Courier-Post’s summer ice cream poll, turning a longtime shop at 900 N 2nd St. into a countywide bragging right.
Flipper’s Custard in Millville won the Courier-Post’s summer ice cream poll with 43.9% of the vote, a margin that turned a familiar corner spot into a regional point of pride for Cumberland County. The result gave Millville more than a dessert ranking. It put a longtime neighborhood business at the center of a story about loyalty, repeat customers and the kind of hometown recognition that rarely comes from a one-time online poll.
The shop at 900 N 2nd St. has been family-owned and operated since 1972, when Bonnie and Don Schultz founded it. Schultz family members still own and run the business, and Flipper’s has remained a Millville landmark for more than five decades. That kind of continuity helps explain why the poll result resonated beyond the city limits: this was not a new trend piece or a novelty stop, but a place that has stayed in the daily routine of local customers long enough to build a following that could carry it to the top of a regional vote.
Seasonal hours also underline how closely Flipper’s is tied to summer traffic. Local tourism listings show the shop opening Monday from 2 to 8 p.m., Saturday from noon to 9 p.m. and Sunday from 1 to 8 p.m., with midday-to-evening service that shifts by day. That schedule fits the season when ice cream shops depend on warm nights, family outings and impulse stops, and a strong poll finish can do real work by drawing new visitors who might otherwise drive past.
Flipper’s also sits inside a broader Millville food scene that city tourism materials describe as unusually wide for a small South Jersey city. The mix includes pizza, wings and cheesesteaks, Italian, Chinese, Indian, Mexican, seafood and soul food, along with a brewery and a distillery. In that setting, the custard shop’s win says as much about Millville’s local identity as it does about dessert. It shows how a place with history, a steady customer base and a recognizable address can become one of the city’s clearest symbols of neighborhood pride.
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