Starbird to open second Colorado location in Castle Rock April 27

Castle Rock is about to get a new draw on the Promenade corridor: Starbird plans to open its second Colorado restaurant at 6360 Promenade Parkway on April 27, adding another fast-casual chicken option to one of Douglas County’s busiest commercial strips.

The San Francisco-based chain is still early in its Colorado expansion. Starbird opened its first state location in Denver’s Belcaro neighborhood on Sept. 19, 2025, and the Castle Rock site is part of a broader rollout tied to Whiplash Holdings, a Denver-based franchise group with plans for seven additional Greater Denver locations. That makes the Castle Rock opening less of a standalone arrival than a clear sign of where the brand sees demand next.

At 2,500 square feet, the restaurant was built by Parker-based Fine Construction, Inc., a local connection that ties the project back into the south metro development pipeline even as the brand itself comes from California. Starbird describes its concept as “super-premium fast-food,” built around crispy chicken sandwiches, salads, wings and tenders made with chicken that is never frozen and never treated with antibiotics. The company also leans on dine-in, pickup, delivery and loyalty rewards, a model aimed at the convenience-driven customers who already pack Castle Rock’s retail centers.

The location is no accident. Promenade at Castle Rock is a 166-acre destination neighborhood center with retail, restaurants, services and communal outdoor spaces, a format that continues to attract chain restaurants looking for steady shopper traffic and easy access off Promenade Parkway. For Castle Rock, the opening adds another recognizable name to a growing dining mix and should increase daytime and evening traffic around the shared parking areas at the center.

It also fits the broader pattern of suburban growth in Douglas County, where new restaurants often arrive first in the county’s most active retail corridors. Castle Rock tracks that expansion through its Development Activity Map and related planning pages, which show how much of the town’s growth is being managed through formal planning before construction moves ahead. Starbird’s arrival is the latest example of that momentum, and a reminder that the competition for fast-casual diners in south metro Denver is only getting tighter.