Downtown Lawrence prepares for Midsummer Night on Mass celebration
Mass Street will pack late shopping, dining deals and a free all-ages brass concert into one Friday night. Gates open at 5 p.m. at The Granada.
Massachusetts Street will host Midsummer Night on Mass from 4 p.m. to 10 p.m. Friday, June 26, as Downtown Lawrence Inc. brings back the event and The Granada stages Brass on Mass at 1020 Massachusetts St. The setup is built for a low-cost night downtown: shops will stay open late, restaurants and bars will offer promotions, and the concert will be free and open to all ages.
The music lineup at Brass on Mass includes The Dead Bettys, The Band That Saved The World, SUNU and River City Brass Band. Gates open at 5 p.m., and the performance is staged outdoors on the 1000 block of Massachusetts Street. A separate Midsummer Block Party Market and a Midsummer Night On Mass event are scheduled for the same date at The Granada.
The free pieces are the concert, the street experience and the vendor market inside The Granada. Dinner, drinks, sidewalk shopping and purchases from downtown merchants are extra. The most active stretch comes after 5 p.m., when the concert gates open and the late-day crowd starts to build around the 1000 block.
The format marks the third year of Midsummer Night on Mass, which replaced the longtime Downtown Sidewalk Sale when it launched in 2023. That change pushed the featured programming into evening hours and allowed businesses to start promotions any time during the day. In 2024, crowds showed up, and many vendors opened early in the day even though the main programming was later.
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