Hoosier Hills Credit Union earns Forbes honor for fourth straight year

Hoosier Hills Credit Union again landed on Forbes’ America’s Best-In-State Credit Unions list for 2026, giving Dubois County another reminder that one of its hometown financial institutions is still punching above its weight. For borrowers, savers and small-business owners in Jasper, Huntingburg and Ferdinand, the honor points to something more practical than bragging rights: member experience strong enough to stand out in a statewide ranking.

Forbes released the 2026 list on June 17, and the rankings were built with Statista using a weighted formula that put 80% of each score on survey responses and 20% on online reviews. About 26,000 U.S. residents were asked where they held checking or savings accounts and to rate those credit unions on trust, terms and conditions, branch services, digital services, customer service and financial advice. Statista also analyzed more than 1.2 million publicly available reviews and ratings written between February 2023 and March 2026. Forbes said online-only credit unions and institutions with branches in 15 or more states were excluded, and 246 unique credit unions were recognized in one or more states.

That matters locally because the ranking is not just a branding exercise. It reflects the parts of a credit union relationship that hit home every day, from whether a family can get a mortgage or auto loan handled smoothly to whether a small business owner gets useful advice instead of a call center runaround. The methodology suggests Hoosier Hills is doing well in the areas that shape actual member decisions, even as more banking moves to apps and websites.

Hoosier Hills has deep roots in the region. Forbes lists the credit union as founded in 1934, headquartered in Bedford, Indiana, with Travis Markley as CEO and 186 employees. Independent credit-union directories put it at about 39,826 members, about $917.09 million in assets and 10 branch locations as of Sept. 30, 2025. That scale places it well below the biggest multistate banks, but large enough to offer a meaningful local footprint across southern Indiana.

The 2026 honor was Hoosier Hills’ fourth straight year on Forbes’ state list, a streak that suggests its mix of branch access, digital tools and member service continues to resonate. In a county where many households still prefer a lender that knows the local market, that kind of repeat recognition can signal more than prestige. It signals staying power.