The Collection at Forsyth packs June calendar with community events

A Forsyth family can build several different outings around The Collection at Forsyth this month without leaving Cumming. Friday nights bring Summer Fridays in Forsyth to The Green with live music and to-go drink specials, while the June schedule also points to fitness, shopping and charitable events that keep the center busy well beyond a single dinner trip.

The Collection, at 410 Peachtree Pkwy., describes itself as an open-air mixed-use center with retail, restaurants, entertainment, office, hotel and services. Its June calendar shows Summer Fridays in Forsyth on June 26, followed by July 3 and July 10, with the event page framing the series as a place to “sip, stroll, and settle in on The Green.” The recurring format matters: instead of one-off programming, the center is using repeat Friday gatherings to draw people back into its restaurants and shops week after week.

The calendar also stretches into other parts of daily life. Rise & Thrive, a complimentary outdoor fitness series led by BodyRok, is scheduled for select Saturdays from May through August with classes from 9 a.m. to 10 a.m. The center also lists a blood drive with LifeSouth Community Blood Centers staged in front of AMC Theatre, along with a sidewalk sale, the Third Annual Sip & Support Wine Festival, A Very Great Pumpkin Fall Festival and a Tree Lighting & Holiday Market. That range gives the property a role far beyond shopping: it becomes a place for wellness, giving and seasonal family plans.

That strategy fits the property’s size and tenant mix. A leasing profile puts The Collection at about 565,000 square feet, anchored by AMC, Barnes & Noble, Academy Sports and DSW. The directory also includes Bath & Body Works, Build-A-Bear Workshop, Chico’s, CVS Pharmacy, Dress Up, J.Crew Factory, J.Jill and Jos. A. Bank, a lineup that supports both impulse spending and longer visits across entertainment, apparel and errands.

The economics behind that draw are hard to miss. The site recorded 2024 traffic counts of 90,700 vehicles per day on Hwy 19 and 42,100 vehicles per day on Peachtree Parkway, giving the center the kind of roadside visibility that helps merchants capture repeat visits. CTO Realty Growth bought the property in December 2022 for $96 million and described it as a 560,000-square-foot lifestyle mixed-use property in the Forsyth County submarket of Atlanta. CTO president and CEO John Albright said the center has become a place where “everyday moments turn into shared experiences.”

Forsyth County’s growth helps explain why that formula works. The U.S. Census Bureau estimated the county’s population at 282,805 in July 2025, up from 251,283 in the 2020 Census, and county retail sales reached $5.217786 billion in 2022. In a fast-growing market with that much spending power, The Collection’s calendar is doing more than filling a page. It is keeping locals returning, staying longer and spending across restaurants, retail and community events.