Fresno couple expands salsa brand into Clovis food court lineup

Lisa and Miguel Segura turned Miguel’s Salsa from a farmers’ market side hustle into a growing Clovis food court operation, and their next move at Peacock Market shows how Valley food entrepreneurs are scaling without building standalone restaurants. The married couple, who founded Miguel’s Salsa in 2020, are preparing to add Lisa’s Southern Smokehouse and Lisa’s Crepes & Sweet Thangs to the mix, building on a first Peacock Market storefront that opened in December 2023.

The business did not start with a wide menu. It began with homemade salsa, then expanded step by step as customers tasted the food and asked for more. Tamales came first, then tacos and tacos dorados, turning the salsa brand into a fuller Mexican menu rooted in family recipes. The Seguras also won judges’ choice in Fresno’s Taco Truck Throwdown salsa competition, a local stage that helped push the brand beyond its early market tables.

Their new concepts stretch the footprint even further. Lisa’s Southern Smokehouse will serve tri-tip, pulled pork, barbecued chicken, red beans and rice, collard greens, macaroni and cheese and coleslaw, with meats cooked low and slow in a smoker placed out front. Lisa’s Crepes & Sweet Thangs will add crepes, macarons, beignets, milkshakes, cinnamon rolls, matcha lattes, chai and aguas frescas, giving Peacock Market a menu that ranges from barbecue plates to sweets and drinks.

The expansion underscores why shared spaces have become such an important growth path in Clovis and Fresno County. In 2025, the Peacock Market location gave Miguel’s Salsa more room, which meant more delegation and a larger staff, but it still offered a lower-risk path than a solo restaurant buildout. That model fits a business that grew through online orders, catering, events and the food-truck circuit before landing a fixed storefront.

The Seguras’ trajectory also mirrors the role of the Clovis Culinary Center, which opened in 2018 at 3185 Willow Ave., Suite F, in Clovis. The center has helped launch or sustain more than 300 food businesses, supported 92 active users in 2024 and started 34 new businesses that year alone. More than half of those businesses are women-owned, 68% are minority-owned and 37% are run by very-low to moderate-income owners, making the center a key pipeline for entrepreneurs who want to move from home kitchens to commercial space. Miguel’s Salsa is one of the better-known names to come through that pipeline, and Peacock Market is now giving the brand room to become several businesses at once.