Lee’s Air launches free ice cream truck across Fresno County
Lee’s Air’s free ice cream truck will hit Fresno neighborhoods, with first stops at Zimmerman Club and Sierra Vista Mall and more summer visits on request.
A free ice cream truck is rolling into Fresno County this summer, and Lee’s Air, Plumbing & Heating is using it as both a neighborhood giveaway and a public-facing branding push. The company says no purchase will be required, free ice cream will be handed out while supplies last, and residents can request visits for schools, workplaces, block parties and other gatherings through Lee’s Ice Cream Truck website and social media channels.
The first scheduled stop will be at the Boys & Girls Club Zimmerman Club on Thursday, June 25, from 5:30 p.m. to 7:30 p.m. The truck is then set to appear at Sierra Vista Mall on Friday, June 27, from 5 p.m. to 9 p.m. Lee’s says the truck will continue through the summer with appearances at Fresno neighborhoods, community events and local gathering spots, including Fancher Creek on Wednesday, July 1 from 5 p.m. to 8 p.m., Crow & Wolf Brewing on Friday, July 3, Harlan Ranch on Wednesday, July 9 from 5 p.m. to 8 p.m., Carriage House Park on Wednesday, July 16 from 5 p.m. to 8 p.m., and a tentative stop at Chukchansi Park during a Fresno Grizzlies game on Thursday, July 23.
The company is inviting community input on where the truck should show up next, and it says requests will be considered for Fresno and surrounding Central Valley areas. That makes the program more than a one-off summer stunt. It functions like a rolling outreach schedule, with the truck moving from family centers and shopping destinations to neighborhood parks and ballparks as temperatures climb.
Derek Franks, Lee’s chief operating officer, said the company wants to "show up in the neighborhoods we serve and do something good." Chief executive Damon Bromagem said the truck reflects the company’s commitment to serving the community and helping "make someone’s day a little cooler." Lee’s Air, Plumbing, Heating & Roofing says it has served Fresno and Sacramento since 1981, giving the campaign the backing of a longtime regional business looking to tie its name to summer relief as much as marketing.
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