German-Inspired Three Rabbits Brewing to Open Downtown Greensboro This Summer

Danny Myers has an authentic German brewing education: he earned it by living there. Downtown Greensboro, which is tracking nine million annual visitors against a 12-million target set by a recently launched revitalization plan, is where he intends to put it to commercial use.

Three Rabbits Brewing, a family-run venture rooted in German lager traditions, is set to open a taproom and production brewery in the city's core this summer. Myers developed his approach while based in Germany, where exposure to traditional lagering techniques shaped both the concept and the lineup of beers Three Rabbits plans to produce. The Triad has established craft players in Joymongers Brewing Co. and SouthEnd Brewing Co., but neither is built around German-style production, leaving Myers a clear differentiation if the execution holds.

The opening fits directly into what Downtown Greensboro Inc. was asking for when it unveiled the GSO35 plan in September 2025. That blueprint set a goal of more than 100 new or expanded ground-floor businesses downtown, alongside 5,000 new residents, 3,000 new jobs, and a billion dollars in private investment. Elm Street, identified in the plan as a corridor in need of reduced long-term vacancy, is the kind of address Three Rabbits would have to animate not just on a Saturday night in June, but on a Wednesday in February.

The operational specifics that will determine whether the business can do that remain undisclosed. The exact downtown address, taproom hours, capacity, and hiring timeline were not made public with the announcement. A brewery opening requires state licensing, interior build-out, and a staffing cycle that typically spans several months; Myers is targeting this summer, and that window gives limited runway to clear each of those hurdles.

What will matter beyond opening week is the decision-making still ahead: pricing that fits a downtown market where wage growth has been uneven, hours that extend past dinner service to capture evening foot traffic, and a community presence that converts first-time visitors into regulars. German lager brewing, by its nature, rewards patience. The same discipline will be required of the business.