Magnussen Home Rebrands as Banner House, Opens 91,000-Square-Foot High Point Showroom

Magnussen Home rebranded as Banner House this week and planted its flag at 220 Elm in High Point, opening a newly renovated 91,000-square-foot showroom just in time for the Spring High Point Market. The move brought the company's portfolio of brands, including Pulaski, Magnussen, and Samuel Lawrence, under one roof for the first time through a single, statement-making entrance on the building's first and basement floors.

The new space is 26,000 square feet larger than Magnussen's former showroom in the International Home Furnishings Center, which the company vacated following PreMarket this month. A grand opening party is scheduled for April 23.

The scale of new product debuting inside 220 Elm reflects the ambitions behind the rebrand. Banner House is showing 14 new bedroom groups from Magnussen, nine new bedrooms from Pulaski, and five from Samuel Lawrence. On the dining side, Magnussen is introducing 10 new collections, Pulaski four, and Samuel Lawrence one. Magnussen is also presenting 25 new occasional collections, bringing the total new introductions across categories to more than 70 distinct offerings.

Cressman, who oversees all three brands, described the standard he applies to every product decision. "There is not a moment in time when I'm not looking at product and asking, 'Does it meet the bar for the brand that it's under?'" he said. His full name and title were not immediately confirmed by the company.

High Point's furniture market has long rewarded showroom scale and cohesive brand presentation, and the Banner House repositioning reflects that logic directly. Consolidating three heritage brands into a single address at 220 Elm, with one entrance and 91,000 square feet of floor space, gives buyers a concentrated stop rather than multiple building visits spread across the market district.