Hospice of Humboldt Receives $250,000 Matching Gift to Double Palliative Care Reach

A $250,000 matching gift from the owners of Premier Financial Group has set Hospice of Humboldt on a path to double the reach of its Home-Based Palliative Care program, the nonprofit announced Sunday.

The gift matches every dollar donated by the community, with a combined fundraising target of $500,000 to fund the next phase of growth. If the goal is met, the Home-Based Palliative Care (HBPC) program, which launched in 2022 and currently serves 70 patients across Humboldt County, would expand to 140 individuals.

"This generous commitment reflects deep trust in our mission and in the care our teams provide every day," said Dianne Keating, CEO of Hospice of Humboldt. "Our community made it possible to launch and grow this program, and this next phase of support allows us to continue building something strong, sustainable, and responsive to patients and families."

The HBPC program fills a gap that many seriously ill patients in Humboldt County face: it serves people who are not yet eligible for hospice but are living with serious illness and need coordinated support at home. Services include in-home medical care, emotional support, and care coordination, with an emphasis on improving quality of life, easing symptoms, supporting caregivers, and helping patients navigate complex healthcare decisions. The matching funds are intended to strengthen care coordination, improve efficiency, and ensure high-quality, in-person palliative care remains accessible to those who need it most.

Premier Financial Group's owners framed the gift as a direct invitation for the broader community to participate, effectively doubling the impact of every contribution made toward the $500,000 goal. Keating described the fundraising milestone as an "exciting new phase in meeting the community's long-standing palliative care needs."

No deadline for the matching campaign has been publicly announced. Prospective donors can contact Hospice of Humboldt directly for information on how contributions qualify for the match.