LosAlamos.com launches as county’s new digital front door

LosAlamos.com has entered the local information race with a pitch that goes beyond a simple listing site: it wants to be the place Los Alamos and White Rock residents turn to for events, services, maps and an AI-powered guide to food, outdoor activities and things to do. With local business listings, community events and interactive maps built into the platform, the site is trying to solve a familiar county problem, where basic information is scattered across Facebook groups, government pages and separate business websites.

The project was built through a collaboration between SALA Event Center, LANet, Beehaus Design and Places & Spaces Los Alamos, bringing together arts, technology, design and local-business interests behind one digital front door. By May 2026, the site was live with the tagline “Where History, Science, and Nature Meet,” signaling that the audience is not just shoppers or tourists but also residents looking for a quicker way to navigate everyday county life. The practical question now is whether one organized platform can do more than duplicate what already exists.

Los Alamos County has already made a move in the same direction. In February 2026, the county launched its own online community directory for businesses, nonprofit organizations and community events, describing it as a centralized resource for residents and visitors to discover local services, programs and activities. Visit Los Alamos also promotes an online directories page for local businesses, nonprofits and events. That overlap suggests a growing recognition that Los Alamos County needs better digital wayfinding, especially in a place where local commerce, public events and visitor activity often overlap.

SALA used a launch event on Wednesday, May 6, at 5 p.m. to introduce the project publicly, with Zoom access at 5:15 p.m. Allan Saenz, Margarita Ryan and Kevin Holsapple were set to explain the vision, what was included at launch, what could come next and how the community could give feedback. The event also reflected SALA’s own identity shift: the venue has been recognized by the Los Alamos County Chamber of Commerce as the 2026 Small Service Business of the Year and says it is moving forward with Phase Two of its transformation from the former Reel Deal Theater into a multi-use event center.

That context matters because LosAlamos.com is not just a branding exercise. In a county that depends on tourism, local services and event traffic, the site could become a practical tool if residents actually use it to find what is open, what is happening and where to go next. If it works, the launch could change how Los Alamos County gets its information online.