Business

Head of the Dragon Route Boosts McDowell County Year-Round Tourism

The Head of the Dragon, a roughly 90-mile mountain route that threads through southern West Virginia, continues to draw riders and visitors to McDowell County, supporting local businesses and services. The route’s year-round popularity underscores the need for clear road information, fuel and food access in Welch and War, and coordination with trail systems such as Hatfield‑McCoy to protect safety and sustain economic benefits.

Sarah Chen2 min read
Published
Listen to this article0:00 min
Share this article:
Head of the Dragon Route Boosts McDowell County Year-Round Tourism
AI-generated illustration

The Head of the Dragon, a roughly 90‑mile scenic mountain route that includes key stretches through McDowell County, is serving as a steady tourism and small‑business driver for the area, with riders advised to plan carefully for fuel, weather and connections to nearby trail networks. Local officials and businesses say the route’s steady flow of visitors helps support gas stations, diners and lodging in towns such as Welch and War, and encourages stops for food and photographs in Kimball, Northfork and along the Tug Fork.

Riders and visitors are urged to travel during daylight, fuel up in Welch or War, and check weather and road conditions on US‑52 and WV‑16 before embarking. Those who use the Hatfield‑McCoy trail network should confirm legal road connections before departing the trail system to avoid unintended access issues. These practical precautions reflect both public‑safety concerns and the logistical realities of providing services along a rural, winding corridor.

Economically, the route functions as a distributed amenity that channels spending into multiple small communities rather than concentrating it in a single hub. Gas purchases and meals in Welch and War sustain local retailers and service stations, while informal photo‑stop spending and brief visits in Kimball and Northfork keep money circulating in the county. Because the Head of the Dragon is used year‑round, it provides more consistent demand than strictly seasonal attractions, lessening revenue volatility for small employers who depend on visitor traffic.

The county’s transportation arteries, notably US‑52 and WV‑16, are critical to this dynamic. Road conditions, signage and routine maintenance directly affect both safety and the visitor experience; disruptions or degraded pavement can deter repeat visits and impose higher vehicle‑repair costs on travelers and residents alike. For policymakers, that creates a clear linkage between infrastructure investment and local economic resilience. Ensuring reliable updates on weather and road status, and coordinating those communications with tourism outreach, would maximize the route’s positive impact.

Public‑safety preparation is also a local priority. Riding during daylight reduces exposure to mountainous hazards and limited shoulder space, while confirming legal connections from the Hatfield‑McCoy network reduces the risk of accidental trespass or unsafe maneuvers on non‑managed roads. Emergency services and volunteer responders in McDowell County are frequently the first on scene for incidents along rural stretches, underscoring the need for continued support and funding for response capacity.

Longer term, the Head of the Dragon illustrates how scenic corridors can anchor rural economic strategies: relatively low‑cost investments in signage, coordination with trail systems, and basic amenities such as fuel, restrooms and food service can yield steady returns in visitor spending. For McDowell County, maintaining clear travel information, accessible fuel in Welch and War, and legal clarity around trail connections will be central to preserving the route’s role as a dependable source of local economic activity.

Sources:

Know something we missed? Have a correction or additional information?

Submit a Tip

Never miss a story.
Get McDowell, WV updates weekly.

The top stories delivered to your inbox.

Free forever · Unsubscribe anytime

Discussion

More in Business