Government

Gallup schedules hearing on liquor license transfer for Historic Highway 66 bar

Gallup reviewed a transfer of Dispenser Liquor License #DIS-000388 for Paramount Liquor & Lounge at 3090 W. Historic Hwy 66.

Marcus Williams··2 min read
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Gallup schedules hearing on liquor license transfer for Historic Highway 66 bar
Source: visitgallup.com

Gallup officials were set to hear a change in ownership for Paramount Liquor & Lounge, a dispenser-license business on West Historic Highway 66 that can serve alcohol for on-site consumption. The hearing covered Dispenser Liquor License #DIS-000388 and asked the city to approve a transfer from Judy Soo Hoo, acting as personal representative to the estate of Samuel Sing Soo Hoo, to Burnt Corn Holdings, LLC, doing business as Paramount Liquor & Lounge.

The public hearing was scheduled for Tuesday, May 26, 2026, at 6 p.m. in the Council Chambers at Gallup City Hall, 110 West Aztec Avenue, Gallup, New Mexico 87301. The licensed premises are listed at 3090 W. Historic Hwy 66, Gallup, New Mexico 87301, placing the business on one of the city’s most recognizable commercial corridors.

AI-generated illustration
AI-generated illustration

For nearby residents and businesses, the transfer matters because liquor licenses are publicly regulated privileges, not routine private assets. A city hearing gives elected officials a chance to review who would operate the location, how the premises would be managed and whether the ownership change should be approved under local licensing rules. In practice, officials often weigh neighborhood concerns such as noise, traffic, policing needs and whether the business will add to the activity already concentrated along the highway.

West Historic Highway 66 carries a mix of hospitality, retail and service uses, so any licensed alcohol business there can affect the surrounding block well beyond the property line. If the transfer moved forward, Burnt Corn Holdings would take over an existing site and an existing customer base, while also inheriting responsibility for staying in compliance with state and local licensing requirements.

The city posted the notice on its official CivicEngage site and Civic Alerts page, underscoring the role public notice plays in local oversight. Gallup also says on its business page that economic activity generates jobs and tax revenues, and its licenses-and-permits page directs residents to public license information online. Together, those city tools show how Gallup handles liquor licensing as both a business matter and a neighborhood issue that is supposed to be reviewed in public.

The Paramount Liquor & Lounge transfer was not the only Burnt Corn Holdings liquor matter on Gallup’s spring calendar. A separate city notice scheduled a May 12, 2026 hearing on the company’s proposed transfer of Dispenser Liquor License #DIS-000552 for Virgie’s Restaurant & Lounge at 2720 W. 66 Avenue, signaling that the company was pursuing multiple Gallup ownership changes at the same time.

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