Holland Farms Bakery plans third Onondaga County location

Holland Farms Bakery & Deli is planning a third Onondaga County location, a move that would give the 70-year-old family business a fourth shop overall and deepen its reach in the county’s growing suburban corridors. For residents, that likely means another closer source for half-moon cookies, jelly buns, doughnuts and tomato pie, along with more foot traffic for the surrounding commercial area. It also brings the familiar tradeoffs of growth, including parking demand, added traffic and new competition for nearby independent food businesses.

Founded in 1955 by John Piersma in Yorkville, Holland Farms has stayed in the family and is now owned by his granddaughter, Heather Potrzeba. The company says it employs about 70 people and has built its identity around the baked goods that have defined it for decades, especially its half-moon cookies.

The bakery’s push into the Syracuse area has been deliberate. Its first Onondaga County location opened in Manlius in 2025 in the former Café Kubal building at the Highbridge Road and Fayette Street split, putting the brand into one of the county’s more established suburban corridors. In May, Potrzeba announced a second county location in Cicero, where the bakery leased the former Metabolic Fitness space off Route 31 near I-81 and Pardee Road. She said that store was expected to open later in the summer, ideally in August, and that another Onondaga County location would follow later in 2026.

The expansion has been enabled by a new production facility in Yorkville that makes menu items daily and sends them into Onondaga County. That back-end investment has already translated into staffing growth. Holland Farms has said the Manlius expansion added more than 25 positions at the store and about 15 jobs at the new bake center in Yorkville, showing how the bakery’s local footprint is spreading beyond the storefronts themselves.

The new site now in the pipeline signals where the company sees demand building: in the county’s suburban retail corridors, where steady vehicle traffic and familiar neighborhood shopping centers can support a bakery that still leans on old-school favorites. For Onondaga County, it is another sign that the growth in food, retail and service jobs is following residents farther out from Syracuse and into communities like Manlius and Cicero.