Business

Florida Farmers Market opens for season at Route 17A and Route 94

Ribbon cutting at Route 17A and Route 94 marked the Florida Farmers Market’s return, with Tuesday hours, Black Dirt produce and vendors selling everything from coffee to pickles.

Sarah Chen··2 min read
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Florida Farmers Market opens for season at Route 17A and Route 94
Source: warwickadvertiser.com

A ribbon cutting at Route 17A and Route 94 opened the Florida Farmers Market for the summer, sending fresh produce and local vendors back to the Village of Florida every Tuesday through October. The market sits across from Quick Check, a familiar stop for drivers moving through southern Orange County.

The market runs from 10 a.m. to 4 p.m. and offers a broad mix of food and household goods that goes well beyond standard farm stands. The Florida Chamber of Commerce said shoppers can find fresh vegetables, fruits, flowers, coffee, baked goods, mushrooms, spice mixes, soaps and pickles, along with Tupperware. Master Gardeners are on site every other week, and Warwick Valley Telephone also appears at the market, adding two recurring draws for families and regulars looking for advice or local service information.

Its location in the heart of the Black Dirt Region gives the market a stronger agricultural identity than many roadside seasonal stops. That geography matters in Orange County, where the Black Dirt area remains closely tied to local growing and where a weekly market can serve as a direct outlet for growers, food sellers and small vendors trying to reach steady summer traffic.

AI-generated illustration
AI-generated illustration

The season opening also fits a pattern that has repeated for several years. In 2020, the Florida Chamber of Commerce announced a June 23 start and said New York State agricultural and health guidelines would apply, showing that the market has already operated through changing public health rules and seasonal shifts. Older listings placed the market at the same Route 17A and Route 94 intersection across from Quick Check and directed customers to Facebook and email for updates.

Florida’s market is one part of a larger Orange County network of summer farmers markets, alongside sites in Warwick, Goshen, Cornwall, Middletown, Monroe, Lakeside and Greenwood Lake, Tuxedo and Newburgh. For shoppers deciding where to spend a morning or afternoon, Florida offers one of the county’s most recognizable roadside locations, a dependable Tuesday schedule and a vendor mix built around the products that define the region’s local food economy.

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