Perham Landmark Liquors THC Sales Double, Reaching $106K in 2024

Landmark Liquors in Perham nearly doubled its revenue from low-dose THC products in a single year, with manager Chris Arvidson reporting almost $106,000 in sales through the first 10 months of 2025, up from $57,000 in 2024.

"And then this year, through October, we're at $105,000," Arvidson said. "Well, almost $106,000. We'll round up. We were not anticipating it."

The city's municipal liquor store now stocks anywhere between 50 and 60 different THC-infused products, most of them drinks sold as singles or in packs. Arvidson said the majority of those hemp-derived beverages are made in Minnesota, and one brand in particular has driven the surge. "Our most popular is the Looner brand," he said. "They're really good at mimicking those kind of classic soda flavors that everybody likes."

Despite the striking revenue growth, THC products still represent a relatively modest share of overall business. "It accounts for almost 3% of the business we do at the store," Arvidson said. And the added sales have not necessarily translated into greater profit. Alcohol sales have been sluggish, and the climbing THC revenue is largely offsetting losses in that category rather than padding the store's bottom line.

The Minnesota Municipal Beverage Association credits smart curation and locally sourced brands for the category's growth at municipal stores across the state.

Landmark Liquors' climb into the THC market traces back to July 2022, when Minnesota legalized the manufacture and sale of low-potency hemp products. The state set a limit of no more than 10 milligrams of THC per container, a threshold that defined the product landscape now filling Arvidson's shelves.

That landscape could change significantly by late 2026. A federal limit included in the legislation that ended the recent government shutdown would reduce the allowable THC content to just 0.4 milligrams per container, a reduction that could reshape consumer demand for the drinks and gummies that have fueled Landmark's recent growth. That federal rule is set to take effect in November 2026.

For a store where nearly $106,000 in THC sales is still only 3% of total revenue, a regulatory rollback that drives customers away from the category would arrive at a particularly difficult moment, with alcohol sales already underperforming.