Nothing Bundt Cakes opens at Mall at Prince George’s in Hyattsville

The Mall at Prince George’s picked up another food tenant this week as Nothing Bundt Cakes opened next to Tropical Smoothie, adding a dessert stop designed to catch both regular mall traffic and visitors making a specific trip to Hyattsville.

The bakery had already done a soft launch in May and was moving toward a formal grand opening on June 19. The store is part of a national chain with more than 800 locations, but the Hyattsville shop is being run locally by franchise owner Ed Ortiz, with partners Javed Aswani and Shehzaan Chunara.

That local ownership pitch matters in a mall that has spent years trying to keep its mix relevant for Prince George’s County shoppers. Ortiz has framed Hyattsville as a vibrant, diverse market, and the location inside the mall is meant to fit into everyday routines, whether someone is buying a birthday cake, grabbing dessert after shopping, or stopping in on the way home.

The store’s menu is built around Bundtinis, Bundtlets and larger cakes baked fresh on site, a format that gives the mall a more specialized food option than a standard quick-service counter. For the center, that kind of tenant can help extend dwell time and make the property feel more like a destination than a pass-through retail stop.

The June 19 grand opening is also being used to build goodwill in the community. The bakery plans to give away free cakes on different days to city workers, teachers, school staff, health care workers, first responders and members of the military, turning the launch into a targeted neighborhood promotion rather than just a ribbon-cutting.

The broader signal for Hyattsville is modest but real. In a retail market where mall operators are still working to replace lost traffic and keep tenants fresh, a specialty bakery coming into the Mall at Prince George’s suggests there is still appetite for well-placed food concepts that can draw repeat visits. For Prince George’s County, it is one more sign that landlords and franchise operators still see value in the density and spending base around the mall corridor.