Primark to open 30,000-square-foot store at Hyattsville mall
Primark opened a 30,000-square-foot store in the Mall at Prince George’s, filling a former JCPenney space and testing the mall’s retail revival.
Primark has opened a 30,000-square-foot store in the Mall at Prince George’s, taking over a former JCPenney space at 3500 East West Highway in Hyattsville and putting a new tenant into one of the county’s most visible retail vacancies. The store is in Suite 1000 and opened May 14.
The opening matters beyond the mall itself because it gives Prince George’s County another large-format retailer at a time when local officials are still trying to convert older commercial space into active, taxable business use. Primark said the Hyattsville site was part of its U.S. expansion push, which began in 2015 with its first American store in Boston. The company said it operated 24 U.S. stores in 2024 and planned to more than double to 60 by 2026; it later said it had 33 stores across 13 states and 17 additional signed leases.
Prince George’s County has the scale to draw that kind of investment. The U.S. Census Bureau estimated the county’s population at 970,374 on July 1, 2025, and the county recorded $13,308,702,000 in retail sales in 2022. The Prince George’s County Economic Development Corporation has cast Primark’s decision as proof that national and international retailers still see the county’s population, accessibility, consumer spending power, workforce and long-term market potential.
Mall operator PREIT is making a similar case for the property itself. PREIT says the Mall at Prince George’s has more than $7 billion in unmet retail demand in its trade area, sits adjacent to the Metro Green Line stop, and serves more than 83,000 students within 10 miles. PREIT’s materials describe the center as more than 900,000 square feet and say it underwent a $30 million redevelopment completed in 2018, while the company’s property page lists the mall at 846,200 square feet.
For Hyattsville, the more immediate question is whether the new store helps pull more shoppers through the center and into nearby businesses. The mall’s tenant mix already includes Target, Macy’s, Ulta Beauty, DSW and Five Below, and a larger draw can spill over to restaurants and service shops along the corridor. The site has been reshaped before: in the early 2000s, Target signed a lease at what was then Prince Georges Plaza to become the third anchor store.
Primark’s move replaces an empty anchor box with an operating store in a county that is still trying to prove it can keep turning retail vacancies into active commercial space.
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