Bay Area No Kings Protests Set for Saturday, Major SF March Planned

A "No Kings" march along Market Street with a rally at Civic Center is set for this Saturday, March 28, from noon to 5 p.m., the third nationwide mobilization of the anti-Trump movement since President Donald Trump took office in January 2025.

Protesters will gather at 11:30 a.m. at Embarcadero Plaza, with overflow to Sue Bierman Park, before the march heads west toward City Hall. Muni service along Market Street will be routed onto Mission Street, and service that crosses Market will have switchbacks or reroutes to avoid the march area between approximately Market and Beale and Civic Center, with multiple Muni routes required to deviate off Market Street. During this time, it is advisable to use the Market Street Subway for travel along Market.

As of this week, 3,100 No Kings events are planned for Saturday across the country. In June 2025, 5 million people took to the streets in 2,100 locales to protest the policies and actions of Trump's administration; in October 2025, 7 million people protested in all 50 states as part of No Kings 2. Organizers say the March 28 round will surpass both.

The Bay Area is hosting dozens of events stretching well beyond San Francisco. Oakland's march starts at Frank Ogawa Plaza at noon with land acknowledgements and song, ending with a 2 p.m. rally at the Lake Merritt Amphitheater. San Jose holds two events, including a noon-to-2 p.m. gathering at St. James Park. Other Bay Area events run from Richmond Civic Center Plaza to San Anselmo and San Mateo's Hillsdale Shopping Center.

The movement is a coalition-led resistance spearheaded by Indivisible and the 50501 Movement, dedicated to rejecting what organizers characterize as authoritarian and "monarchical" tendencies within the Trump administration. The broader coalition includes more than 250 advocacy organizations, among them the ACLU, Common Cause, Greenpeace, Human Rights Campaign, MoveOn, Planned Parenthood, SEIU, Sierra Club and Veterans for Peace.

The No Kings website frames the day's grievances in stark terms: "Masked secret police terrorizing our communities. An illegal, catastrophic war putting us in danger and driving up our costs." Organizers add that the movement's slogan is more than a rallying cry. "Our peaceful movement is only getting bigger," they said in a statement. "'No Kings' is more than just a slogan; it is the foundation our nation was built upon."

Indivisible SF is coordinating permits, sound equipment and safety monitors for the San Francisco event. A core principle behind all No Kings events is a commitment to nonviolent action; organizers expect all participants to de-escalate any potential confrontation and to act lawfully, and weapons of any kind, including those legally permitted, should not be brought to events.

Organizers have also kept a close eye on federal intervention threats. At past demonstrations, organizers called for continued mobilization in case the Trump administration followed through on threats to send National Guard troops to San Francisco, a tension that flared locally when the city's district attorney publicly fired back after a prominent tech executive suggested such a deployment.

Indivisible East Bay, one of the many organizers, captured the mood heading into Saturday: "We have the power and are claiming it.