Momo’s owners open family-friendly Maggie & Mac’s in Inner Sunset

Scott and Caitlin Morton, the couple behind Momo’s near Oracle Park, are bringing their next restaurant to the Inner Sunset with a clear change in focus: fewer ballpark crowds, more neighborhood regulars. Maggie & Mac’s will open June 5 at 1326 9th Avenue, in a long-vacant former restaurant space that local residents have watched sit idle since Social Kitchen & Brewery closed in March 2020.

The new spot is being positioned as a family-friendly bar and grill built around what the Mortons describe as California comfort food. That means smash burgers, a tri-tip French dip, thin-crust pizzas, a Caesar salad with Dungeness crab, and a macaroni salad based on Caitlin Morton’s mother’s recipe. The restaurant will also have a separate kids’ menu, a detail that matters in the Inner Sunset, where walkable blocks, school-age families and after-dinner strolls through the neighborhood shape when and where people eat.

The name carries a personal stamp too: Maggie & Mac’s is named for the Mortons’ daughters, Margaret and Mackenzie. The branding is a step away from the bigger-event feel of Momo’s, while still keeping the broad appeal that helped make that restaurant a draw for diners heading toward Oracle Park. Here, the target is the person walking in after work, parents bringing children out on the weekend, and longtime neighbors looking for a casual place they can return to again and again.

Scott Morton has said he lives nearby and has wanted to open in the Inner Sunset for years. He told SFGATE that he and his family already frequent neighborhood spots such as Fiorella, and that he sees a “burgeoning, younger element” in the area. That bet is landing in one of the city’s busiest restaurant corridors, especially around Ninth Avenue and Irving Street, where newer businesses have joined longtime fixtures and the west side’s dining map has kept shifting outward from downtown and the waterfront.

The location itself fits that strategy. What Now San Francisco reported in July 2025 that Maggie & Mac’s appeared in an alcohol license application for 1326 9th Avenue, identifying Scott Morton of Salty Restaurant Group II LLC as the owner and noting nearby businesses including Arizmendi Bakery, Lale and Snowbird Coffee. The site’s new life will give Inner Sunset merchants another full-service anchor near Golden Gate Park, and it adds another sign that San Francisco restaurant growth is moving toward neighborhoods where daily foot traffic, not game-day spikes, now drives the business.