SFPD Seeks Public Help Locating Missing Fillmore Street Senior

Rosie McMurray walked away from her Fillmore Street home at 3:30 a.m. Wednesday wearing a beige jacket, jeans, and white shoes while pushing a shopping cart. She has not been seen since. The San Francisco Police Department has designated her a missing person at risk and is calling on the public to help locate her.

Anyone who spots McMurray should call 911 immediately, report her current location and physical description, and stay with her until officers arrive. Tips can also be phoned in to the SFPD Missing Persons Unit at 415-734-3070, or submitted anonymously by texting TIP411 with the keyword "SFPD" at the start of the message. The department's 24-hour tip line is 415-575-4444.

The predawn departure time shapes where investigators and community members should be looking. Fillmore Street's transit spine, served by the 22-Fillmore Muni line, runs from the Lower Fillmore through the Western Addition and into Pacific Heights. At 3:30 a.m., anyone with a shopping cart moving along that corridor would likely stick to the lit stretches of the street, making late-night transit stop areas, 24-hour storefronts, and the surrounding blocks between Turk and Sacramento streets the most probable range for the first hours after she was last seen.

Under SFPD's General Order 6.10, officers are required to file a missing persons report immediately upon receiving one, with no waiting period, regardless of how long the person has been absent. A senior who disappears in the middle of the night qualifies as at-risk under criteria that include persons in need of immediate medical attention and those considered vulnerable due to age or circumstance. Once the at-risk designation is applied, the department initiates a continuous search protocol and notifies its Department of Operations Center.

Among the checklist items officers run through in the initial investigation is confirming whether the missing person has been admitted to Zuckerberg San Francisco General Hospital or another facility identified by the reporting party. Family members and neighbors searching independently should contact area hospitals directly: UCSF Medical Center at Parnassus and Saint Francis Memorial on Hyde Street are both within range of the Fillmore corridor. San Francisco's shelter access line, run through the Department of Homelessness and Supportive Housing, is another early call to make, as overnight shelter intake points dot the Tenderloin and Western Addition adjacent to McMurray's neighborhood.

The SFPD Northern Station, which patrols the Fillmore corridor, can be reached directly at 415-614-3400. An anonymous tip line for the station is available at 415-614-3451. Time is the most urgent variable in any at-risk missing persons case, and every hour that passes without a sighting extends McMurray's potential range on foot from the Fillmore Street block where she was last seen.